Mahesh Gupta, Founder & MD, Kent RO systems gets candid with neha saraiya on what drove him to quit his job at IOC and set up his own venture
Pioneers in bringing revolutionary Reverse Osmosis (RO) technology to India, Kent started its operations from Noida in 1999. Despite a humble beginning, today Kent has successfully established itself as the market leader in the segment. In an exclusive conversation with 4Ps B&M, Mahesh Gupta, MD, Kent shares the experience of his journey to the summit.

What prompted you to quit your job at IOC and venture into water purification business?
I left IOC in 1988 with an aim to start my own business to save petroleum products. I came out with equipments that could test and monitor the consumption levels as well as purify oil. That business was quite successful and in fact we are doing well in it even today. Then, in 1998, I decided to venture into the water purification system. We started a new technology called RO against a giant in India called Aqua Guard. It was very difficult to fight the elephant at that time. But today we feel that we have created a product category besides the product itself.

So, the journey would have been quite difficult for you?
Initially I had to work like a clerk, peon and everything. It was a complete one man show. Thus, at times, it was a challenge as I had to work at all levels. But I was prepared for it in a way. On the operational side, the next challenge was that although I knew that I had a good product, our brand was not popular as people were not aware of the technology. I didn’t even have enough money to educate them or go for a big advertising campaign as HUL did when it entered the industry with Pureit.

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Source : IIPM Editorial, 2011.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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10/08/2011 2:16am

Pioneer in bringing revolutionary Reverse Osmosis (RO) technology to India, KENT started its operations from Noida, India in 1999. Despite a humble beginning, today KENT is a strong organization with offices spread across India. Most importantly, today KENT has lakhs of satisfied customers to its credit worldwide.

10/08/2011 2:20am

Pioneer in bringing revolutionary Reverse Osmosis (RO) technology to India, KENT offers a health care franchise business opportunity that any aspiring entrepreneur would be interested upon. With just a investment between 5 to 10 lakhs one can take this health care franchise business to enjoy high returns on investments.


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