In this fascinating and rollicking first-person-account, the noted veteran ad-industry maverick, monojit lahiri, tracks the changing contours of India’s adscape over the last three and a half decades … and is convinced that we ain’t seen nothin’ yet!
Picture
Phew! From “Thank God you’re not one of those small-town, vernac types, dear boy” to “Oye angrez, Hindi aati hai?”… we’ve indeed come a long way! But to begin at the beginning, it was a completely different planet, the India and Kolkata of the early seventies and a totally different adspace too. Fresh out of college (St. Xaviers, Kolkata, English Hons.) I had three choices staring at me, menacingly. Journalism, Academics, Advertising. The first was tempting because I loved and enjoyed writing and was a fairly regular contributor to (the now defunct) JS, as also some other colour supplements. The second was scary as hell… I couldn’t ever see myself doing an MA, going up to Oxford and returning to teach students – mostly bored as hell – the beauty, meaning and value of the English language! The third, advertising, was hands-down hot! It promised leveraging of language in an unusual setting and excitement, of an informal and unconventional nature, in the workplace. My (late) father, Sanat Lahiri, who was a huge name in the communication industry of those times, was delighted that I was coming into this line of work, but quite put off by the reason! However, entering the portals of the city’s – and India’s – largest agency JWT (then HTA) I remember feeling, by turn excited, nervous, apprehensive. The first two, because HTA, Kolkata was a prized branch with most of the hi-ticket (ITC, Brooke Bond, Union Carbide, HMV, Nestle, Metal Box, to name some) accounts in JWT’s bag, stupendous billing, solidly effective work and led by a truly iconic leader, Subhash Ghoshal. Apprehensive, because of my sudden feeling of paralysing inadequacy… Would I be able to bridge the impossibly bizarre gap between Shakespeare & Shelly, Dickens, Lamb & Shaw, Donne & Swinburne and somewhat un-literary lines like ‘just for fun’, ‘chew some gum’, chiclet?!

Looking back, those early days were tough, confusing and difficult. Advertising, writing was not about beautiful language but tapping, inventing and creating word-pictures that linked the brand to the consumer in an engaging and interesting way. Luckily, I soon got the hang of it and was thrilled when my hot-shot copy chief ‘okayed’ my first ad. “Yup, you’re getting the drift, lad. Good. Now, run down and get your masterpiece translated in Hindi, okay? There’s this shabby-looking, pan-chewing, pyjama-kurta clad character sitting at a desk next to the staircase. You can’t miss him, son, he’s one in a million!” Loud guffaw.

Cut to year 2009. I am into this big discussion of how creativity in advertising is shifting lanes with a brilliant and successful, hi-profile creative hot-shot. I am waxing eloquent to this person about this outstanding writer I knew of, creator of some brilliant campaigns, winner of ‘best copywriter of the year award’ a zillion times, when my friend gently interrupts and asks about his present status. I am about to say that he’s moved out of the big league with his art partner to start his own outfit and must be surely doing very well, when my friend, with a wicked smile, interjects, “The reason for his fadeout was simple. Bhaisaab ko Hindi nahi aati thi boss [He did not know Hindi]!” Laughter.
 
Prasoon Joshi, my pretty concise friend above, wasn’t being conceited, sarcastic or smart-backed. He was (in his own witty way) hitting the button, spot-on. I should know. Back then in the seventies, there definitely existed a huge colonial hangover which spawned an indisputable ‘caste system’. Multi-nationals boomed and defined the culture, environment and ambience of the times. English was the preferred and desired lingua-franca of adland and everything else was perceived as down-market and vernac(ular)! The ruling and dazzling ad stars of those days – Alyque Padamsee, Gerson Da Cunha, Sylvie Da Cinha, Kersey Katra, Mohammed Khan, Frank Simoes, Nargis Wadia… to name a few – fitted seamlessly into that rarified (elitist?) clique. Everybody else was… not quite there. Western music, English theatre, clubs, parties, avant garde cinema, poetry-reading sessions – it was pretty much like a private club where trespassers (at best) could be tolerated; though seldom accepted. It might come as a shock to today’s ad-progenies to know that even the likes of Piyush Pandey and Prasoon Joshi had to cool their heels for a considerable period of time before getting their due worth. Why? Simple. They just didn’t ‘belong’!

It was the 21` Idiot Box that really marked the first ground-breaking change in this structure, mind-set, pecking-order, hierarchy. (Admittedly, Lintas did have an excellent language copy section, but it was more of a sideshow because the times were English!) Suddenly, the way communication was conceived, presented and consumed underwent a seismic change. On cue, the ad world (forever watching and tracking) got ready to change gears, switch lanes and hit the gas pedal. They noticed the stirring and enthusiastic reception of an audience (read: potential consumer) base, well beyond the traditional, metro centres with interest. However, to connect with this constituency, one needed a different sensibility in terms of mindset, language, nuance, etc, a continent away from the urban, anglicized, suited-booted variety, residing at South Bombay, Chowringhee, Connaught Place… Could the ruling ‘saab-brigade’ be able to rise and accept the challenge? This is exactly where and when seeds sown by erstwhile, unsung and unremembered visionaries like Kamlesh Pandey and Suresh Mallik – among others – started to flower and bloom. While the ‘Koi Hai?’ school of advertising weren’t hurled into exile, Advantage Bharat came into being, threatening fresh momentum each day! This wasn’t a fad but dictated clearly by the new market forces that spawned a brand new consumer universe – confident, comfortable in their vernac skin and refusing to be bullied into being forced to worship everything angrez; cash-rich, ready to turn consumer but on their own terms and through communication, language, idiom & metaphors of their choice.

For more articles, Click on IIPM Article

Source : IIPM Editorial, 2011.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

IIPM ranked No 1 B-School in India
domain-b.com : IIPM ranked ahead of IIMs
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IIPM Proves Its Mettle Once Again....
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Arindam Chaudhuri: We need Hazare's leadership
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08/08/2011 5:48am

Big ideas are fresh and provoking ideas that hold a viewer’s attention.

They stimulate the mind and–many times–stir the emotions. Big ideas are simple and easy to understand. They are not lists of benefits.

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The blog is giving information about the advertising.I like the blog post to read.Thanks a lot for the blog post.

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08/08/2011 9:04pm

These images are virtually absent from ads of the 21st century. See for yourselves.

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08/08/2011 9:08pm

we just have to be beautiful dolls so that our prince charming will rescue us.. so sad.

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08/08/2011 10:19pm

Its d demand dat has changed...d customer today is wise and smart because he is more exposed to d information.. he is aware of the features offered n is clear wid the comparison of these features thus d only thing which creates interest and grab attention of the customers is marketing communication n most of it the advertisements..this pushes companies to have creative advertisements.This creativity was not exactly missing but yes was not d matter of competition or brand image or positioning before as d case is wid cadbury and Vodafone , the companies who are known for d best of d advertisements..!!

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08/08/2011 10:25pm

Big Idea is a fully-integrated boutique advertising and marketing agency in New York City. We help companies find a brand voice that resonates with consumers for attention-getting creative that delivers real results.

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08/08/2011 10:27pm

"Big Idea is a creative powerhouse! They developed fun and creative promotions that generated excitement and interest around our new product launch… There is no better source for committed client service and creative ingenuity. Our product had a successful launch thanks to their contributions. McGraw-Hill employs quite a few agencies but we continue to work with Big idea because they are simply the best.”

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08/08/2011 10:36pm

This advertisement focuses on Shakespeare’s language, and his “verbal seduction.” Although I myself do not think this book could be particularly useful in “seduction” since most girls would probably be confused at why some guy is talking to her so strangely some people must believe in its use. The book’s advertisement says, “Do you long to be seductive? Have a desire to be seduced? Then “let lips do what hands do” and put into practice the most enticing baubles of seduction ever written. Shakespeare and the Art of Verbal Seduction contains the Bard’s best seducing lines to cajole, charm, and even proposition the object of your desire.”

Reply
08/08/2011 10:40pm

This has happened as we the public as well as the advertising industry has graduated many levels.

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08/08/2011 10:43pm

Big Idea Marketing & Advertising helps businesses attract more qualified buyers and sell more to new and existing customers. Everything we do is measured and held accountable for results.

Reply
jatin kumar
08/08/2011 10:49pm

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08/08/2011 10:50pm

The internet has completely revolutionized the advertising world. Businesses are now focusing more on Internet marketing rather than traditional marketing tactics like newspapers, telemarketing, television, and radio. The main reason is that marketing budgets

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08/08/2011 10:51pm

Big Idea is a culture of focused marketing solutions and unbridled creativity. Our team brings together a diverse background of strategy, intelligence, creativity, and technology to deliver real-time, lasting results across all media.

Reply
08/08/2011 11:16pm

Once upon a time the rules about editorial content and advertising were simple. Content was controlled by media owners - broadcasters, publishers, film studios and record labels. And advertising was controlled by ad agencies, which created one-way brand messages that could appear alongside that content.

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08/08/2011 11:19pm

So no one should be surprised that the old lines between editorial content and advertising are becoming blurred - if not quite collapsing. Both sides need each other as they struggle to keep consumers' attention and once-reliable revenue sources dry up.

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08/08/2011 11:22pm

Many companies have been advocating this approach to a "postadvertising" world for many years, with great success.

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11/08/2011 4:27am

In this fascinating and rollicking first-person-account, the noted veteran ad-industry maverick, monojit lahiri, tracks the changing contours of India’s adscape over the last three and a half decades … and is convinced that we ain’t seen nothin’ yet!
I

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11/08/2011 5:03am

This book is a rollicking first-person account of Gust's experiences-both in and out of school-wonderfully spiked with self-deprecating humor.

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16/08/2011 11:28pm

Advertising is a form of communication.in advertising an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services.

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17/08/2011 12:20am

Advertising is very important to promote the brands. it shows the information.

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17/08/2011 1:38am

The benefits derived from advertising are manifold. It is one of the most important component of marketing process. This is beneficial to manufactures, traders, consumers and society as a whole.

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17/08/2011 1:40am

Advertising plays significant role in the introduction of a new product in the market. It stimulates the people to purchase the product.It enables the manufacturer to expand his market.

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17/08/2011 1:44am

Advertisement facilitates mass production to goods and increases the volume of sales.It is greatly helpful in meeting the forces of competition prevalent in the market.

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17/08/2011 1:49am

It aims at establishing a direct link between the manufacturer and the consumer, thereby eliminating the marketing intermediaries. This increases the profits of the manufacturer and the consumer gets the products at lower prices.

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17/08/2011 3:26am

Advertising is instrumental in increasing goodwill of the concern. It introduces the manufacture and his product to the people. Repeated advertising and better quality of products brings more reputation for the manufacturer and enhances goodwill for the concern.

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02/09/2011 12:20pm

Once upon a time a commercial break was full of dull ads and funny ads and clever ads and beautiful ads and expensive ads and cheap ads. Recently however there's a growing trend of ads that make you stop and think, "What…the…hell…just…happened…to…my…TV?"

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02/09/2011 12:23pm

Looking back, those early days were tough, confusing and difficult. Advertising, writing was not about beautiful language but tapping, inventing and creating word-pictures that linked the brand to the consumer in an engaging and interesting way. Luckily, I soon got the hang of it and was thrilled when my hot-shot copy chief ‘okayed’ my first ad. “Yup, you’re getting the drift, lad. Good. Now, run down and get your masterpiece translated in Hindi, okay? There’s this shabby-looking, pan-chewing, pyjama-kurta clad character sitting at a desk next to the staircase. You can’t miss him, son, he’s one in a million!” Loud guffaw.

Reply
02/09/2011 1:02pm

Advertising Industry trends reflect the dynamics of the advertising industry and its contribution to the economy of the country. The advertising industry plays a significant role in contributing to the global GDP or the gross domestic product. Advertising industry trends suggested that advertising expenses with regard to magazines in the beginning of 2007, escalated by 7.1% as compared to the first half of 2006.

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02/09/2011 1:07pm

As many as 1,370 magazines were launched in the United States of America and Canada in the year 2006.
The advertising industry report anticipates that another 820 magazines are likely to be launched within 2007. This will take the number of magazines to 26,960 by 2007 end.

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02/09/2011 1:15pm

The advertising industry plays a significant role in contributing to the global GDP or the gross domestic product. Advertising industry trends suggested that advertising expenses with regard to magazines in the beginning of 2007, escalated by 7.1% as compared to the first half of 2006.

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02/09/2011 1:19pm

Undoubtedly, advertising for products has changed with all of the changes in media technology over the past 100 years. For example, car dealer marketing used to rely heavily on their salesmen at the dealerships, now, because of technology there is such a thing as car dealer websites, where consumers can look up dealerships online and figure out either answers to their questions or which dealerships they want to go to instead of going directly to the lot, so the auto industry's way of advertising has changed significantly in this example. From the radio to the internet, advertising is constantly changing due to the advances in technology.

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02/09/2011 1:21pm

As a 23-year-old math genius one year out of Harvard, Jeff Hammerbacher arrived at Facebook when the company was still in its infancy. This was in April 2006, and Mark Zuckerberg gave Hammerbacher—one of Facebook's first 100 employees—the lofty title of research scientist and put him to work analyzing how people used the social networking service. Specifically, he was given the assignment of uncovering why Facebook took off at some universities and flopped at others. The company also wanted to track differences in behavior between high-school-age kids and older, drunker college students. "I was there to answer these high-level questions, and they really didn't have any tools to do that yet," he says.

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02/09/2011 1:23pm

When television entered the market, it gave companies the ability to show their product, like how to use it and how it actually looked. Television allowed companies to target specific sub-sets of the consumer population instead of just everyone. For example, companies were able to figure out the types of people who were watching specific shows at specific times of the day or evening and then put advertisements on that would interest that audience

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02/09/2011 1:24pm

While I was browsing the Internet for ways to boost my website exposure, I read about how effective offline media is for getting additional exposure. Since online media advertising has become so competitive, I thought I will complement the online marketing efforts of my products with offline media advertising like newspaper and magazine advertising. This can be the best way to get a wider coverage for a website and draw additional traffic. I think it is a great marketing strategy to use both online and offline advertising to get more customers.

I thought this information might be useful for anyone looking for solutions to get me-ore traffic to their website.

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02/09/2011 1:24pm

Advertising is the means of informing as well as influencing the general public to buy products or services through visual or oral messages. A product or service is advertised to create an awareness in the minds of potential buyers. Some of the commonly used media for advertising are T.V., radio, websites, newspapers, magazines, bill-boards, hoardings etc. As a result of economic liberalization and the changing social trends advertising industry has shown rapid growth in the last decade.

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02/09/2011 1:26pm

Advertising - Boon to some, bane to all!

Greatest curse of modern times, undoubtedly this dubious distinction should go to the Ad Industry. It’s tentacles are wide spread and reach every nook and corner of the globe. Blessed are those unaffected by it’s charms. Satan is the presiding devil by virtue (or is it wise to call it a vice) of being the original tempter to mankind’s doom.

Advertising attacks all your senses, there is no escape from it during one’s wakeful hours, it tries to dictate the mode, style and comfort of sleep as well. It moulds the lifestyles of everyone. It’s range is mind boggling- from a few thousand bucks to multi-billion dollar business. It dictates terms and conditions for conducting any event.

What is saddening is the abuse of all norms. There is a saying “All is fair in love and war”, which the Ad Industry seems to have now modified, as “All is fair in Ads and bloody Ads”. For example the cola campaigns, etc. The Ad agencies do not concede an inch of their ground for love or anything. The most sickening part of Advertising is the irrelevance of the subject matter and it’s presentation. One glaring anomaly is the use of women in the name of glamour, whether the subject matter of the ad-campaign requires even remotely such use or not. The day may be not far off when some enterprising adman would not hesitate to use some lithe lass in a shaving advertisement, remember the Godrej shaving advertisement which ends with a bearded man saying “Me”. The bearded man can be easily replaced with a glamorous girl who may appear like a man from behind, but when she turns to face the camera oozes lots of oomph. Watch out! Beware of Ad-wares.

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02/09/2011 1:27pm

Specifically, he was given the assignment of uncovering why Facebook took off at some universities and flopped at others. The company also wanted to track differences in behavior between high-school-age kids and older, drunker college students. "I was there to answer these high-level questions, and they really didn't have any tools to do that yet," he says.

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02/09/2011 1:29pm

Advertising has definitely changed with technology. It will be interesting to see in the coming years what happens as new technology comes about and the privacy issues that are sure to arise with companies increasingly using the internet to get information about consumers without the knowledge of the consumer.

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02/09/2011 1:29pm

Advertising plays a significant role in today's highly competitive world. A career in advertisement is quite glamourous and at the same time challenging with more and more agencies opening up every day.

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aadarsh kumar saini
02/09/2011 1:29pm

Over the next two years, Hammerbacher assembled a team to build a new class of analytical technology. His crew gathered huge volumes of data, pored over it, and learned much about people's relationships, tendencies, and desires. Facebook has since turned these insights into precision advertising, the foundation of its business. It offers companies access to a captive pool of people who have effectively volunteered to have their actions monitored like so many lab rats. The hope—as signified by Facebook's value, now at $65 billion according to research firm Nyppex—is that more data translate into better ads and higher sales.

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02/09/2011 1:30pm

Advertising is paid, one-way communication through a medium in which the sponsor is identified and the message is controlled by the sponsor. Variations include publicity, public relations, etc.. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, video games, the Internet (see Internet advertising), and billboards.

Whilst advertisement is the act of advertising.

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02/09/2011 1:31pm

Looking back, those early days were tough, confusing and difficult. Advertising, writing was not about beautiful language but tapping, inventing and creating word-pictures that linked the brand to the consumer in an engaging and interesting way. Luckily, I soon got the hang of it and was thrilled when my hot-shot copy chief ‘okayed’ my first ad

Reply
02/09/2011 1:33pm

this ad signifies and portrays the rise of the now-dominant upper middle class of indians ... Love Hamara bajaj ads.... they always were in sync with the socio-economic situation of the country .... wonder what wud it look like for current scenario ... I hope it's revived someday :)

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02/09/2011 1:34pm

Today, new areas are emerging within advertising like event management, image management, internet marketing etc.

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02/09/2011 1:34pm

Once again, 11 years after the dot-com-era peak of the Nasdaq, Silicon Valley is reaching the saturation point with business plans that hinge on crossed fingers as much as anything else. "We are certainly in another bubble," says Matthew Cowan, co-founder of the tech investment firm Bridgescale Partners. "And it's being driven by social media and consumer-oriented applications."

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02/09/2011 1:36pm

Advertising is a single component of the marketing process. It's the part that involves getting the word out concerning your business, product, or the services you are offering. It involves the process of developing strategies such as ad placement, frequency, etc.

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02/09/2011 1:36pm

With radio, people could only hear a description of the product, which is easier to tune out. When people actually see the product they become more engaged with it, especially if they can see how easy it is to use or how delicious it looks. Also, it is important to note that companies did keep one thing alive from the days of radio advertising and that is sponsorship, or what is now known as product placement. For example, many auto companies pay television stations to have characters on specific shows driving the company's new automobile.

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02/09/2011 1:37pm

I was almost in tears after watching this ad. This is so refreshing all my childhood memories just flashed before while watching this. Oh please gimme back those innocent, sweet simple days back again! Doordarshan in the 80s and early 90s was really the golden age in Indian television history. I was fortunate to be a part of the generation to have seen such unforgettable ads. These were true ads of National Integration.

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02/09/2011 1:37pm

Today Advertising writing was not about beautiful language but tapping,inventing and creating word-pictures are also that linked the brand to the consumer products in an engaging and interesting way......

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02/09/2011 1:37pm

Advertising includes the placement of an ad in such mediums as newspapers, direct mail, billboards, television, radio, and of course the Internet. Advertising is the largest expense of most marketing plans, with public relations following in a close second and market research not falling far behind.

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02/09/2011 1:44pm

Today, you face similar realities. You must still try to sell to tough customers within a highly competitive environment. But, you can do it even more effectively and inexpensively than in the heyday of print business-to-business advertising....

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02/09/2011 1:53pm

Online advertising spending is holding its own and will continue to grow steadily over the next several years. Marketers are responding to the economic challenges with new techniques and strategies, along with research data to prove their effectiveness. According to statistics, online ad spending has reached $23 billion.

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03/09/2011 12:39pm

The advertising industry plays a significant role in contributing to the global GDP or the gross domestic product. Advertising industry trends suggested that advertising expenses with regard to magazines in the beginning of 2007, escalated by 7.1% as compared to the first half of 2006.

Reply
03/09/2011 12:45pm

While the ‘Koi Hai?’ school of advertising weren’t hurled into exile, Advantage Bharat came into being, threatening fresh momentum each day! This wasn’t a fad but dictated clearly by the new market forces that spawned a brand new consumer universe – confident, comfortable in their vernac skin and refusing to be bullied into being forced to worship everything angrez; cash-rich, ready to turn consumer but on their own terms and through communication, language, idiom & metaphors of their choice

Reply
03/09/2011 12:46pm

Studies on advertising industry trends also revealed that people are opting for surfing the net for commodities on line as compared to the print media. Due to escalation in the cost of postage in the year 2007, a tendency might set in when the publishers may opt for the reduction of the size of papers and decrease in paper weight.

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03/09/2011 12:52pm

I am about to say that he’s moved out of the big league with his art partner to start his own outfit and must be surely doing very well, when my friend, with a wicked smile, interjects, “The reason for his fadeout was simple. Bhaisaab ko Hindi nahi aati thi boss [He did not know Hindi]!” Laughter.

Reply
03/09/2011 12:53pm

Advertising is one of the aspects of mass communication. Advertising is actually brand-building through effective communication and is essentially a service industry. It helps to create demand, promote marketing system and boost economic growth. Thus advertising forms the basis of marketing.

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03/09/2011 12:56pm

Billboards have been around for years, mostly on the sides of highways where thousands of people drive by everyday. But imagine if there were miniature billboards that could grab ads from a digital database and stream them anywhere, in any place, chosen specifically by the advertiser themself. That’s what startup Enplug does, offering miniature billboards that can be found in coffee shops, restaurants, and yes, even above a public bathroom’s toilet. Enplug isn’t open to everywhere yet and is just launching quietly in Southern California.

Enplug’s idea is pretty straightforward and could really catch on in a new age of digital/internet advertising, especially with a larger audience for less money. Basically, there are only a few easy steps advertisers need to take to get their ad up and running, all through the Enplug website.

The first step an advertiser needs to take is choosing the locations they want their ads to be shown. Step two deals with scheduling their ads, including how often an ad should be shown. Then the third step is uploading an ad. And if an advertiser doesn’t have an ad, Enplug will create an ad for them, for free.

Enplug is a brilliant idea and could easily turn into a million dollar business. Here is a video to see exactly how it works:

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03/09/2011 12:58pm

Today, new areas are emerging within advertising like event management, image management, internet marketing etc. Event management wherein events are marketed, Image management wherein a a particular profile of an individual or an organisation is projected. Internet marketing has also brought about a lot of changes in advertising as Internet means that one is catering to a select group of audience rather than a mass audience.

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03/09/2011 12:58pm

This is something an appliance dealer can use but can be adapted for other businesses. "Did this ever happen to you or to somebody you know? The freezer breaks down and all of the food in it (possibly $200 worth) is going to spoil if it isn't put into a new freezer SOON! Now besides all of the other things you have to do, you have to buy a freezer NOW! Pre-shopping for a freezer will limit the hassle you go through at a stressful time like this. We can deliver the new freezer right away and take away the old one."

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03/09/2011 1:00pm

I should know. Back then in the seventies, there definitely existed a huge colonial hangover which spawned an indisputable ‘caste system’. Multi-nationals boomed and defined the culture, environment and ambience of the times.

Reply
03/09/2011 1:06pm

They noticed the stirring and enthusiastic reception of an audience (read: potential consumer) base, well beyond the traditional, metro centres with interest. However, to connect with this constituency, one needed a different sensibility in terms of mindset, language, nuance, etc,

Reply
03/09/2011 1:07pm

The structure of the advertising industry in Asia Pacific has been affected by globalisation and international alignments creating a smaller number of very large agencies and the growth of independent major media buying houses. Very sophisticated software optimisation and planning systems are now integral to the industry, enabling agencies to offer a unique positioning in the marketplace to attract new business.

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03/09/2011 1:09pm

The downward spiral of the generations developed post 1980s has been greatly influenced by the dribble flowing out of the radio, television, and production companies. Rap is the root of development for a large problem in society as to how it is raising the future generation. These role models of “hood rats, gangsters, and thugs” are portraying negative images and the kids are worshiping them, it is not just the music but the image they create, spewing of poor values. A seemingly simple answer of deleting this culture, or molding it to fit the once wholesome values of American society will be reached only with much difficulty, and will struggle with the ability to come into play seeing as how many children are unable to witness their moral degradation. Since many children are unaware of how rap music can shape their thoughts and actions in a negative way, parents must engage in appropriate actions to ensure that their children are not exposed to material that does not reflect their personal values; consequently, rather then blame society for the behavioral problems of young people, individuals must look inward to determine how they can make a positive influence on young developing minds.

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03/09/2011 1:11pm

There are different types of advertising and advertising techniques that are available for promoting products and services. However, here are some of the latest and hottest trends in advertising that are gaining popularity. People are now looking for new types of advertising appeals. Many of the new-age advertising methods are a result of the advent of the Internet, while some of the trends are just novel ideas that have transformed mundane advertising media into brilliant and witty advertising methods! Internet advertising is a vast concept and it entails several sub-types, many of which are only recently introduced. Email advertising is one of the earlier trends, while the new ones include banner advertising, pixel advertising, blog advertising, keyword advertising and contextual advertising.

Web Banner Advertising

If billboard advertising is used on roads, then a similar type called banner advertising is used on the web! Have you noticed the horizontal advertisement strips that are seen at the top of the web page? Web banners are usually constructed using images, or JavaScript, or any other multimedia objects and animations. Web banners are usually link to web pages that are related to the content on the existing website.

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03/09/2011 1:11pm

I couldn’t ever see myself doing an MA, going up to Oxford and returning to teach students – mostly bored as hell – the beauty, meaning and value of the English language! The third, advertising, was hands-down hot! It promised leveraging of language in an unusual setting and excitement, of an informal and unconventional nature, in the workplace

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03/09/2011 1:14pm

Advertising on internet, albeit a new phenomenon compare to advertising through newspapers, magazines, radio, television, billboards and direct mail, is becoming more popular by days and replacing the conventional media. Commercial advertisements are taking more and more areas in the landscape of the world-wide-web.

Reply
03/09/2011 1:14pm

Another method of advertising is the “accidental slip” which quite a few actors resort to. It’s quite easy. Karan Johar provided them with a show where they could easily blurt something out- a little extra perhaps and spark off rumors and controversies and speculations about their oncoming movies.

Reply
03/09/2011 1:14pm

Over the past few decades, the nutrition drink Ovaltine has been
widely advertised in numerous ways and to different audiences. I have
been given five advertisements; A, B, C, D and E, which have been
split into two groups - Adverts A, B and C are earlier advertisements,
pre - Second World War, written in the 1930's, where as advertisements
D and E are modern, more recent advertisements from the late 1980's. I
am going to compare one advertisement from each of the groups, as it
is generally accepted that they are a window to people's lifestyles,
views, morals and states of mind at that time, among other things.
There are obvious differences in the two groups, with the earlier
advertisements targeting a completely audience to that of the later
advertisements. The most striking difference is that on first
impressions, the older advertisements are overt in praising Ovaltine,
but the modern advertisements promote the quality of the product more
subtly and less directly. It is also clear that in the 1930's,
Ovaltine was mainly aimed at mothers, who would have been concerned
that their children's growth "shall be normal and regular, and that
the body, mind and muscle shall develop at the same rate" as
advertisement B states in its opening paragraph. This is a contrast to
the later advertisements, where the target audience is the more
"trendy" or "hip" of society, shown with advertisements D and E based
on humour and including innuendoes of a sexual nature. Despite this,
there are many similarities with the two groups of advertisements. All
the advertisements either clearly state or certainly imply that
Ovaltine is good for your health and provides energy and vitality,
which shows that no matter what the year, people are always concerned
about their health and well-being. They also state that Ovaltine is
natural and tastes good, which helps us to see that the consumer has
wanted the same thing from the product throughout time. The
advertiser's aim has remained the same throughout the decades, that
is, to persuade their audience to buy Ovaltine, and it is the way in
which they do this that has altered and developed.

Looking at more closely two of the advertisements in particular, it is
evident that the graphology or presentation is completely different.
Although both advertisements B and D have a layout consisting of a
picture, a headline, writing describing the product, and then a logo
complete with a slogan, the format of these contrast markedly.
Advertisement B consists of a hand drawn picture of three
healthy-looking children laughing, reading a book and, as the
advertisement is clearly headed "An open letter to Mothers of
fast-growing children" it is directed at mothers. The text then goes
on to say how "healthy and normal development depends almost entirely
on correct diet and proper nourishment" and "growing children need
more nourishment than ordinary food supplies, which is why "Ovaltine"
should be their daily beverage". The advertisement is clearly
suggesting to mothers that if their children were to drink Ovaltine
every day, they would look as the three children do in the picture -
happy, healthy and also somewhat intellectual. This type of strategy
for advertising is still commonly used today, with the advertiser
placing a picture of, for example, a thin, beautiful woman on a diet
product, and hoping that their audience will believe that you may
become that thin, beautiful woman if you were to use the particular
product. The picture in advertisement D is a photograph, which gives
the audience the impression that it is more realistic, more related to
them.

The heading, text and logo of advertisement B is, in the yes of
today's reader, an old fashioned, handwriting style, where as
advertisement D has a heading in bold block capitals, before going on
to write about Ovaltine in the same bold, "straight to the point"
font. There are also a larger number of words in advertisement B,
which are set in a block of writing, where as advertisement D has thin
strips of spaced out writing. Simply, advertisement B consists of more
text, 261 words, than advertisement D which has 176 words.
Advertisement B begins with concerns about children's health, raising
some doubts in a mother's mind, and not until half way into the text
is Ovaltine mentioned as if it is an answer to all these problems.
Advertisement D mentions Ovaltine in its heading. The layout of this
text suggests that nowadays we have a smaller concentration span and
have become unused to listening or reading for a long time, where as
in advertisement D people were expected to read through an almost
essay-type extract. This is related to the fact that over time as
technology has developed, the pace of people's lives has become both
busier and faster. So much so, that people have become used to
everything being quick and ready and so are too impatient to wait for
anything. As soon as people began to get used to seeing, instead of
listening or reading, their

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03/09/2011 1:16pm

Whether you're just starting your business or you're on a budget diet, there are still ways to bypass high cost advertising. Here's a collection of low-cost ideas from About Advertising Guide Apryl Duncan.

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03/09/2011 1:19pm

it was a completely different planet, the India and Kolkata of the early seventies and a totally different adspace too

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03/09/2011 1:22pm

For a typical rural field day it is better if we keep banners and flags as our ways of expression. Banners are portable and so are flags. Both are mostly of cloth like material so can take the rigours of transportation very easily. The same applies to the accompaniments. The poles with the banners are mostly lightweight so that we can also carry them and once at the destination it is not very tough to fix. The banners if done well can be left for a lasting effect if law and finance permit, as they are not very costly but can impress minds from the location; leaving a banner at a particular place also eliminates the necessity of further or regular advertising visits to that place. Banners and flags are so very useful for a rural market impression.


Read more about shop displays by ronny smith

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03/09/2011 1:23pm

this blog very good and show the worlds of the advertisement

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03/09/2011 1:25pm

This is related to the fact that over time as
technology has developed, the pace of people's lives has become both
busier and faster.

Reply
03/09/2011 1:28pm

So, why do we choose things just because we feel good about them? The world is a busy place. It is hard for us to feel confident that we have all of the objective facts about anything, whether it is products, people, or choices of things to do.

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03/09/2011 1:29pm

Old advertising is all about creating the right anticipation, making sure the participant has the best possible outset before the experience.New advertising is about the experience, creating it, particiating in it, adding additional experiences to enforce and diverse the brand

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03/09/2011 1:30pm

After post independence, India is riding sky high in regards to economic boom. This has resulted in the ringing of cash registers of various business India magazines. Now you can find various business magazines and selecting best business India magazine from the lot isn’t a tough deal to crack.

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03/09/2011 1:30pm

This business planning makeover is designed to ensure that you create a Business Action Plan that will provide your small business direction for the coming year - or longer. When you've completed it, you will have a Vision Statement, a Mission Statement and specific business goals that enable you to put your business planning into action.

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03/09/2011 1:30pm

The feelings we have are often a good marker of what is safe to do and what is likely to turn out well. If we have to make a choice, and one of the options just feels good to us, then we are likely to go with the one that feels good.

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03/09/2011 1:35pm

Newspaper is the biggest and best medium to know what’s happening around you. Every morning everyone wants to read a newspaper so that they can kick start their day. Being the biggest and popular medium, it is also the best source of advertising.

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03/09/2011 1:35pm

We live in a world of advertising. It is a world of our making, of course. We don't like to pay the full price of things, so we allow other people to pay part of that price in exchange for letting them pass a message to us. So, we open up the pages of our favorite magazine, and there are glossy ads for clothes, shoes, cars, or beer. We turn on the television, and smiling faces on television try to sell us soup, toothpaste, candy, and politicians.

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03/09/2011 1:40pm

The first advertising agency, Volney B. Palmer, was opened in Philadelphia in 1841. By 1861 there were 20 advertising agencies in New York City alone. Among them was J. Walter Thompson, today the oldest American advertising agency in continuous existence. Radio became a commercial medium in the 1920s.

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03/09/2011 1:49pm

The text then goes
on to say how "healthy and normal development depends almost entirely
on correct diet and proper nourishment" and "growing children need
more nourishment than ordinary food supplies

Reply
03/09/2011 1:51pm

The first technique is the use of cartoon characters. The term 'cartoon characters' means interesting characters children have known. Well-known characters, such as heroes of animation movies, comics and novels, are often used to attract children's attention. For instance, Batman is a popular hero in animation movies and comics of the same name.

Reply
03/09/2011 1:51pm

The most striking difference is that on first
impressions, the older advertisements are overt in praising Ovaltine,
but the modern advertisements promote the quality of the product more
subtly and less directly. It is also clear that in the 1930's,
Ovaltine was mainly aimed at mothers, who would have been concerned
that their children's growth "shall be normal and regular, and that
the body, mind and muscle shall develop at the same rate" as
advertisement B states in its opening paragraph.

Reply
03/09/2011 1:52pm

Successfully steering your small business through a recession is not an easy task. But avoiding basic mistakes will make keeping your business ready to take advantage of the turnaround when it comes much easier. Here are five recession business mistakes you don’t want your small business to make.

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03/09/2011 1:52pm

Online media advertising is one of the upcoming and growing segments in Indian advertisement sector. Internet is one such medium which is accessible by anyone and everyone and that too in any part of the country. This is the reason why online media advertising is catching up with the audience. With its vast accessibility and reach it is easy to reach millions of users at one go. Seeing this latest fad we can say that India is certainly experiencing online media advertising boom.

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03/09/2011 1:54pm

Many of the new-age advertising methods are a result of the advent of the Internet, while some of the trends are just novel ideas that have transformed mundane advertising media into brilliant and witty advertising methods! Internet advertising is a vast concept and it entails several sub-types, many of which are only recently introduced. Email advertising is one of the earlier trends, while the new ones include banner advertising, pixel advertising, blog advertising, keyword advertising and contextual advertising.

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03/09/2011 2:41pm

There are different modes of advertising a product or service. Some of the commonly used media for advertising are radio, television, newspapers, websites and magazines. With the liberalization of the Indian economy along with the changing social trends, advertising industry has witnessed a rapid growth over the past few years.

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03/09/2011 2:48pm

A new business pitch from an ad agency to a small regional bank, say four branches. In this case, the Advertising Plan is a persuasive document. It should be visually informative and entertaining.

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03/09/2011 2:48pm

The invention of printing, however, may be said to have ushered in modern advertising. After the influence of salesmanship began to insert itself into public notice in the 18th cent., the present elaborate form of advertising began to evolve. The advertising agencies, working on a commission basis, has been chiefly responsible for this evolution. The largest group of advertisers are the food marketers, followed by marketers of drugs and cosmetics, soaps, automobiles, tobacco, appliances, and oil products.

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03/09/2011 2:49pm

Advertisers in India reach about 75 per cent of the population through television, and almost the entire population through radio. Certain televised programs enjoy a viewership of more than 100 million. The Indian viewership exhibits a brand name recognition of both foreign and domestic products and services.

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03/09/2011 2:50pm

This is an outline for a "strategic" plan which differs form a "standard" plan in scope. A strategic plan is comprehensive, covering every aspect of an advertising program projected over a year or longer. You can cut this strategic plan to a size that fits your budget and needs.

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03/09/2011 2:50pm

Is working in advertising fun? Yes, absolutely. But many people enter the field with the notion that their days will be filled with shooting hoops in their office with their miniature basketball while hanging out with a bunch of co-workers who just happen to be their best friends outside of work too.

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03/09/2011 2:52pm

advertising is a crucial arena of any company’s policy towards expansion of consumer base. However, gone is the time when ads consisted of a man and a woman in rural setup admiring a particular brand for its worth and quality. This is the new age advertising

Reply
03/09/2011 2:54pm

Your recommended advertising activities fail to produce the results you need. Let’s say your Save 25% offer to international prospects does not work, so you need the option, the backup plan, to go with a stronger offer:

Reply
03/09/2011 2:54pm

A bikini clad woman coming out of water and walkingon the shore…suddenly the reel stops and voice over saying “isme kuch khaas hai, isme jaan hai – JKS Cement. Can I please ask the relation between cement and a semi-bare woman walking on the beach??

This is just one example of DEGRADED ADVERTISING, there are a lot more playing on TV these days.

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03/09/2011 2:55pm

Ads go all out to make you believe in the madness, the immensity and the drive that that particular brand represents. With the World Cup taking center stage in the minds of the people about a month back, the Nike ads with the “Bleed Blue” slogan were a rage

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03/09/2011 2:56pm

Traditional folk media forms, once a favorite for communication efforts, are today precariously placed. Some agencies and NGOs continue to use street theater, magic, puppetry, traditional folk dances and melas (fairs) especially in rural areas. Some of these efforts are hugely successful in awareness creation, social mobilisation and in facilitating interpersonal communication. However, the absence of funding and technical support, their inherent fluid structure and the difficulty in monitoring and evaluation have rendered them near-relics in today's environment. So much so that one Bangalore-based NGO, while using such traditional folk forms, also feels compelled to address the basic survival needs of folk artistes such as provision of basic wages, training, pensions and other schemes.

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03/09/2011 3:01pm

We have gathered some information and presented it below in easy to understand manner. We would also like to remind you that if you wish to place your advertisement with us we would be more than happy to provide you with free consultation and advertisement designing services, to know about more benefits of using Advertisement India.com please click here.

What are the main ingredients of a GOOD Advertisement?
Following are the ingredients of any good classified ad -
- Attention
- Interest
- Desire
- Action

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03/09/2011 3:02pm

Social networks, especially the big ones like Facebook, Twitter and LinkedIn, have a lot of information about individuals. They have not yet figured out ways to monetize this information and create a safe, non-intrusive, yet personalized framework through which advertisers can do high-precision targeting. This is definitely coming in the next few years.

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03/09/2011 3:03pm

The fresh series of ads have spilled over to the social networking sites as well. The site of earning massive revenues- thanks to the immense number of people that advertisers can target using these sites

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03/09/2011 3:06pm

Advertising your Indian Clothes Retailer Business on a budget means you need an Indian Clothes Retailer Business Plan. Your plan means you can identify key selling points and ensure you can advertise your business as cheaply and efficiently as

Reply
03/09/2011 3:07pm

The rise of the mobile Web – through mobile apps on smartphones and tablets in the West, and through the avalanche of cell phone adoption in the emerging markets from Brazil to Indonesia – opens the door for mobile advertising as a category to gain tremendous momentum this decade.

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03/09/2011 3:07pm

the immensity and the drive that that particular brand represents. With the World Cup taking center stage in the minds of the people about a month back, the Nike ads with the “Bleed Blue” slogan were a rage. Showing the cricketers playing on tops of buses in a crowded area, the ad focused on the madness the country possess when it comes to cricket. And inbuilt was the idea that cricket, madness and Nike are inseparable! It was the best you could do for your country during the World Cup- Yes! Bleed Blue

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03/09/2011 3:12pm

They are all over- wherever you look! For the promotion of their movie “Tanu weds Manu”, the actors chose to gatecrash a wedding.

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03/09/2011 3:13pm

Advertisers in India reach about 75 per cent of the population through television, and almost the entire population through radio. Certain televised programs enjoy a viewership of more than 100 million. The Indian viewership exhibits a brand name recognition of both foreign and domestic products and services.

Reply
03/09/2011 3:14pm

Advertising is the process of persuading potential customers to buy products or promote its services. The process of advertising involves a variety of strategies and media. Advertisements may appear in many forms, including newspaper and magazine ads, radio and television commercials, direct mail campaigns, and various other forms. With the emergence of brand recognition as a key factor in marketing and advertising, companies have entered into multi-billion dollar contracts with advertising firms to promote their products and services. These efforts have led to products becoming integral aspects of popular culture. This guide provides information on offline and online advertising and marketing, modern advertising methods, effective advertising techniques and strategies.

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03/09/2011 3:15pm

Advertising a Business is about being clear why your business is unique and then about being repetitive. You need sales to be repeated so your advertising must be consistent.

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03/09/2011 3:15pm

Advertising is the means of informing as well as influencing the general public to buy products or services through visual or oral messages. A product or service is advertised to create an awareness in the minds of potential buyers. Some of the commonly used media for advertising are T.V., radio, websites, newspapers, magazines, bill-boards, hoardings etc.

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03/09/2011 3:17pm

Another method of advertising is the “accidental slip” which quite a few actors resort to. It’s quite easy. Karan Johar provided them with a show where they could easily blurt something out- a little extra perhaps and spark off rumors and controversies and speculations about their oncoming movies. Producer Ekta Kapoor did just the same. By passing unflattering remarks about the heroine of her soon to be released movie, the lady sparked off undying rumors- the obvious result of which was that the movie, Shor- in the city, got some of the much needed media hype.

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03/09/2011 3:22pm

The amount of time anyone spends on reading your ad depends on how interesting it is to read. So provide facts and solid information. The more specific the information you provide, the greater the response. Put yourself in the reader's position and consider what would make you keep on reading an ad? If you follow these ideas, you'll be surprised at how your sales will increase. You might find yourself in the envious position of Rollie La Marche from Picture This Gallery in Sherwood Park, Alberta, Canada, who says, "Not only do we advertise our attention to customer service, but we actually take extra time to know our clients. They bond with us because we take care of them." One customer was so appreciative of Rollie's individual attention that she spent $3,000 just on framing. And, she sent him flowers for his exceptional care as a "thank you."

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03/09/2011 3:29pm

Advertising is a big business in this era in India. Indian Advertising industry has witnessed a prominent globalisation. With the inception of various divisions,the advertising industry has undergone a sea change. Indian consumer's deepening pocket and blooming markets for ad-spends have touched new heights in India. The Indian Advertising Companies are creating stories and brand experiences in a way that engages and involves. The Best Indian sites offers the names of the top Advertising Organizations In India.

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02/05/2013 3:12am

Pretty good post. I will add bookmark on your blog and wanted to say that I have really enjoyed reading your blog posts.

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