The hybrid genre of “reality shows” is giving a hard time to the production houses as Bollywood male heartthrobs are putting a demand for higher reimbursements for hosting shows. When Big B recently created waves by making a comeback on the TV screen by rejoining his old KBC, next in the line was Salman Khan. The macho star reportedly got `890 million for 104 episodes of Dus Ka Dum and now after the second season, he has demanded an increment of Rs.440 million – while this is still under negotiation, as of now, Salman has shifted to Big Boss which is reportedly going to pay him up to `35 to `50 million per episode. Interestingly, the amount is almost double the amount which Big B roped in i.e `17.5 million per episode in the last season. “The new world celebrity is a very permissive person who moves from one brand to another depending on who pays them what for what season, so it has become very difficult to find loyalty,” says Harish Bijoor, a brand consultant. A parallel reasoning could also be that the value of advertisements these shows attract is directly correlated to viewership, which in turn is directly correlated to the celebrity hosting the show – therefore, there seems nothing wrong in the stars demanding what they believe they should get.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2011.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

IIPM ranked No 1 B-School in India
domain-b.com : IIPM ranked ahead of IIMs
IIPM: Management Education India
Prof. Rajita Chaudhuri's Website


IIPM Proves Its Mettle Once Again....
Arindam Chaudhuri on Internet.....
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The next battle in the epic war between the Apple and Google is about to begin with Apple unveiling its iAds feature some time back that, for the first time, will allow advertisers to put their ads near apps made specifically for iPhone and iPad. This will, in effect give Apple additional revenue streams and capture the fast rising mobile advertising market. Apple already sold $60 million worth of iAds to companies like Disney and Unilever a little before the formal unveiling of iAds to the developer community. On the other hand, Google with its “mobile first” approach, already has its Adsense feature on its Android phones but it is still clinging to the lead generation factor that works on the same model as its search results on its internet search engine. While Apple plans to pass on 60% of the revenue generated to developers, Google has hinted at a 50:50 sharing approach. Who will win this epic battle still is some distance away but innovation, creativity and better IT and communication choices is making consumers emerge the ultimate winner.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2011.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

IIPM ranked No 1 B-School in India
domain-b.com : IIPM ranked ahead of IIMs
IIPM: Management Education India
Prof. Rajita Chaudhuri's Website


IIPM Proves Its Mettle Once Again....
Arindam Chaudhuri on Internet.....
 
 
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Nitin Khanapurkar
Nitin Khanapurkar, Executive Director, KPMG Advisory Services
 
What is the current value proposition of Indian IT brands?
Indian IT Brands have changed substantially and are definitely moving up the value chain. They are no longer just low cost service providers or support functions. Indian IT majors like HCL, Infosys, TCS and Wipro have a significant presence around the world and their brand recall is high. Indian IT companies have transformed themselves into enablers of Business for most of the leading global organizations. They are perceived to mange IT effectively and allowing businesses to concentrate on their core strengths.

What is the next level of aspiration for them?
The next aspiration for Indian IT brands will be to actually drive the technology change and redefine the technology. They need to invest in innovation and developing technology that will meet demands of future business.

How can they drive the change?
PR and advertising will have an important role but it will largely driven by the reputation of organization itself. Their thought leadership and deep skills/penetration will allow them to create sustainable growth.

 
 
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Lest we forget, not very long back, Pervez Musharraf, former president of Pakistan told in an interview to CNN, “I think now, frankly, he [Osama bin Laden] is dead for the reason he is a kidney patient. I don’t know if he has been getting all that treatment in Afghanistan now. And the photographs that have been shown of him on television show him extremely weak. I would give the first priority that he is dead and the second priority that he is alive somewhere in Afghanistan.”

Cut to 2011, Osama bin Laden was hunted, and killed, not in any remote hideout in any tribal area of Pakistan but in Abbottabad, which is just a few kilometres away from the Pakistan Military Academy and merely 60 miles from Islamabad. So much so, the entire region is known to be a hotspot and boiling epicentre of terrorists, particularly al-Qaeda. This March, an Indonesian terrorist, Umar Patek, having links with al-Qaeda, was captured from this region. He was the one behind the Bali bombings and was an important agent of Jemaah Islamiya Tahir Shehzad (an al-Qaeda facilitator) who was also spotted in the same region.

The series of incidences and the proximity to Islamabad and Pakistan Military Academy suggest nothing else but how the Pakistan government always knew about the whereabouts of Osama and also provided him a safe haven. Otherwise, how else could have Osama stayed safely right under their nose? In spite of his members being found and killed, he never got spotted. It is normal military and anti-terror routine to sanitize the vicinity of such strategically sensitive locations and check for other such terror elements, even after a single capture. Moreover, the military academy near Osama’s hideout was visited just a month back by the Pakistani military chief General Asfaq Parvez Kayani. All these clearly indicate the fact that the Pakistani government always knew about Osama, and similarly they know about all such other such extremist leaders and groups, about whom they habitually and perpetually feign ignorance.


And it is not just about al-Qaeda or Osama, but even masterminds like Abu Zubaydah (found in safe house in Faisalabad), Ramzi bin Al Shibh (key facilitator of 9/11, caught in Karachi) and Khalid Shaikh Mohammad (cornered in Rawalpindi) were all hunted down in Pakistan. Call it coincidence, but all these terrorists were found not in any remote locations of the Afghanistan- Pakistan border, but in urban cities of Pakistan. Mullah Abdul Ghani Baradar was captured on February 8, 2010, from Karachi while so many more were captured in Quetta, a prominent city in Pakistan. Not just this, WikiLeaks has time and again provided information in terms of how Pakistan has gone about harbouring terrorists! It has pointed out that a Pakistani general Hamid Gul was linked with al-Qaeda operatives. And to hit the final nail on the coffin, on May 4, 2011, WikiLeaks revealed how Pakistan’s security services tipped Osama whenever US troops approached and “smuggled al-Qaeda terrorists through airport security” to ensure they escaped capture.     Read More.....