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Amidst the widespread festivities of the internationally celebrated 150th birth anniversary of Rabindranath Tagore, the Indian Institute of Planning & Management (IIPM) added another exceptional feather. On May 16, 2010, IIPM announced a landmark movement in the area of literature, culture and fine arts – the inaugural ceremony of Rabindra Smriti Puraskar (Rabindranath Memorial Awards) was organized at the IIPM Kolkata campus at Salt Lake, Kolkata, where awards were handed over to the legendary personalities in the socio-cultural arena.

Explaining the philosophy behind the ceremony, Dr. Malay Chaudhuri, Founder Director of IIPM and Chairperson, IIPM-Rabindra Smriti Puraskar Selection Committee said, “IIPM has always believed in creating an enhanced consciousness in its students in the areas of art, culture and literature. This helps in creating not only a very different perspective in the young minds but also adds to one’s personality and helps in creating a more intellectual breed of new-age managers. Additionally, IIPM wants to touch the life of every individual around us and extend this consciousness for appreciation of art, culture and literature, which will definitely help in strengthening our social bonds and creating a more evolved society.” Famous Bengali writer and the Chief Guest at the award ceremony, Surajit Das Gupta said, “This award ceremony and the societal contribution of this initiative is highly praiseworthy and truly exceptional. Inspirations like these act as catalysts to spread Tagore’s philosophy amongst the newer generations.”
 
While the evening started with a beautiful song and dance composition performed by IIPM Kolkata students, the most memorable part of the event was of course the actual award ceremony. The awardees included the most respected Dr. Tushar Kanjilal, who was awarded for his exemplary contribution for uplifting the economically downtrodden people of West Bengal, Jharkhand and Orissa, banking on Tagore’s philosophy of rural development. While receiving his award, Dr. Kanjilal said, “Tagore’s heart bled for the poor; his rural philosophy is extremely practical and unique even in today’s scenario.” Another award recipient, the esteemed Selina Hossain, was awarded for her immortal portrayal of the influence of Tagore’s philosophy in the freedom struggle of East-Pakistan in her novel Gayatree Sandhya. She said, “I’m thankful to the IIPM for this rare honour and I’ll donate the entire sum of this prize money to the charitable works that I’ve started after the unfortunate demise of my lovely daughter.” Legendary Rabindra-sangeet artist Suchitra Mitra was awarded for her contribution to make Tagore’s songs a way of life for the common Bengalis. Although she couldn’t attend the ceremony herself, her message was conveyed by a representative: “I would’ve loved to come personally to receive this honour, if health would have permitted me to. But I must not miss this opportunity to thank IIPM for acknowledging my work. This prize ceremony is an exceptional initiative in itself.”

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FIREFOX POPEYE BICYCLE

TECHNICAL SPECIFICATIONS:

• Size of 14, 16 and 20 inches.
• Price: Rs 3, 000 onwards

POPEYE COMES ALIVE: These high-end bikes for kids from the house of Firefox are targeted at kids below 10 years of age. The company is offering this Popeye range in three different colors - Blue, Red & Copper. These bicycles have been designed to suit the height and age proportion of kids as it comes in three different sizes (14, 16 and 20 inches) – little wonder that within the first year, the company is expecting a sales of 3000 bikes.
 

 
 
How did the idea of opening Probiking showrooms came into picture?
It was the idea of our MD Rajiv Bajaj. In India, a large portion of the market use motorcycle for commuting purpose and we were the first one to bring in the sporty motorcycle with the Pulsar. The Pulsar range gave the consumer a sporty way of commuting at a time when the high-end market was almost negligible but we believed that the future potential lied in terms of the bikes being used not only as a tool but also as a means of recreation. We always believed this kind of market will develop in the Indian market over the period of time and to cater to such differentiated and premium segment we needed a similar channel that gave birth to Probiking.

How do you differentiate between a normal Bajaj showroom and a Probiking showroom?
The Probiking showroom is not for normal commuters rather it is for the bikers. In short, it is the biker’s den. The entire design and concept revolves around biking. The user can experience the performance of the bike using the equipment that we have in the showrooms called the dynamometer. With this equipment in place the user can really test the limit of a machine which one can’t do on a normal road as it is too risky. Moreover, the user also gets a proper knowledge on the technology that is used in the products.

Dynamometer is the primary USP, what are the other factors that makes the Probiking showrooms stand out in the country?
Apart from the Dynamometer, the layout is done in such a way that bikes are fixed on the ceiling and there’s a section where the technology that goes into the product is properly displayed and explained to the consumer.

With Bajaj launching more products with Kawasaki, how will you tackle the competition from the Harley Davidsons and Ducatis?
In luxury bikes, brand matter a lot. Their brand is different, our brand is different. First of all, Harley operates in very different segment of the market which is completely leisure. In short, they have their own space, we have our own space.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

IIPM B-School Detail
IIPM makes business education truly global
IIPM’s Management Consulting Arm - Planman Consulting
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
Arindam Chaudhuri – Everything is not in our hands
Planman Technologies – IT Solutions at your finger tips
Planman Consulting
Arindam Chaudhuri's Portfolio - he is at his candid best by Society Magazine

IIPM ranked No 1 B-School in India
domain-b.com : IIPM ranked ahead of IIMs
IIPM: Management Education India
Prof. Rajita Chaudhuri's Website

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Times were when astrologists would be the subjects of tea party humour. Not any more perhaps. Meena Kapoor, CEO, Netway India disregards such presumptions in her firm’s drive forward in the mobile VAS arena... and she knows her future!
 
From running an astro portal, how did Netway India enter into the mobile VAS space?
Netway was started at the time of dot com bust in 1999-2000 and was into web and internet. Initially, we created websites for the UK market and looked primarily at the NRI market in astrology as a vertical. Then gradually, as the industry evolved, we moved into the technical vertical of mobile VAS in 2004.

In mobile VAS, Netway operates on a revenue sharing model with telecom operators that varies from 3-25% for services. How do you sustain in that case?
It certainly has an impact on us but it’s a volume game at the end of the day. The telecom operators face their own struggle now especially as prices have fallen and they have their own issues. I believe that if our ecosystem were a little more organised than what it is now, all the stakeholders will benefit from it.

But then, how do you innovate in your vertical?
We are lucky because there is nothing which we cannot have access to. We have one of the largest content library in the world and we constantly get a gamut whether it’s cricket, astrology, bollywood or politics.

Your core competency, well, is astrology! Is there any other vertical you wish to enter?
We are looking at two new verticals to enter into by next year. Wellness is one of them as there is a huge synergy between that and astrology. Moreover, we have done a lot of research in this area. We’re working on other verticals as well which are currently in the conceptualisation stage and we’ll share information about them when they’re ready.

So how are you planning to go about the wellness sector in terms of content development? Will you be looking for some tie ups?
No, we believe in developing and producing our own content right from the beginning because the moment you involve third party content, you end up losing control over certain things.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

IIPM B-School Detail
IIPM makes business education truly global
IIPM’s Management Consulting Arm - Planman Consulting
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
Arindam Chaudhuri – Everything is not in our hands
Planman Technologies – IT Solutions at your finger tips
Planman Consulting
Arindam Chaudhuri's Portfolio - he is at his candid best by Society Magazine

IIPM ranked No 1 B-School in India
domain-b.com : IIPM ranked ahead of IIMs
IIPM: Management Education India
Prof. Rajita Chaudhuri's Website


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FMCG behemoth P&G is facing acute backlash for the Pampers brand from consumers ever since it replaced its old diapers, Swaddlers and Cruisers with a 20% thinner and more absorbent technology. Since the launch of the new Pampers Dry Max in the US market, there have been severe accusations and claims that the new product causes rashes and skin problems in children. However, P&G refuses to accept that the problem of skin rashes and chemical burns has been caused by Dry Max. In fact, they are of the view that the new product is the best diaper innovation in the last 25 years by P&G and was launched only after extensive testing. Meanwhile, the US Consumer Product and Safety Commission (CPSC) sprung into action after recent suggestions that the new diapers should be recalled back and has launched an investigation into the matter. If proven, it is reported that the accusation could cause P&G a whopping $8 billion, and hits to the credibility of Pampers.

 
 
The veteran director and choreographer, Farah Khan highlights her love for kids, dance and future plans to 4Ps B&M
 
Your favorite dance style?
I love every part of dance; my life has been dedicated to dancing. However, my personal favourite among all of them is Indian classical dance.

Kids, you and dance… any connection among the three?
I love kids and in fact, my son loves to dance. He is a fabulous dancer. He wakes up everyday in the morning and dances to the tunes of trance.

Do you think kids have a future in reality shows?
Some kids are really bright with amazing talent; they certainly have a very bright future ahead. These shows provide a perfect platform to them.

What about your upcoming film?
My new film Tees Maar Khan is almost 50% done and would be releasing just before the eve of Christmas on December 24 this year.

Quite an amusing name and no Shahrukh?
My husband chose the name and even the star cast, Akshay is a good friend of mine and Katrina is a beautiful lady, she has all her curves at the right places. In short, she is an amazing lady.
 
Sanchit Verma

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

IIPM B-School Detail
IIPM makes business education truly global
IIPM’s Management Consulting Arm - Planman Consulting
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
Arindam Chaudhuri – Everything is not in our hands
Planman Technologies – IT Solutions at your finger tips
Planman Consulting
Arindam Chaudhuri's Portfolio - he is at his candid best by Society Magazine

IIPM ranked No 1 B-School in India
domain-b.com : IIPM ranked ahead of IIMs
IIPM: Management Education India
Prof. Rajita Chaudhuri's Website

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Is the “Star” factor blitzing our Adbiz too? Are big names intimidating clients, wowing kids, unnerving rivals and threatening to hijack the agenda that defines the basic tenets of good advertising? Or is all that addition of glamour, excitement and interest a general indication of everything being ok? 4Ps B&M reaches out to the fraternity... and gets an overdose of answers
 
Piyush Pandey, Prasoon Joshi and Balki, are commonly perceived as the “Khans of Adland”. Then come the rest. The troika are celebrated across all constituencies and generally tagged as Big Daddies of creativity and talent in adland. At major ad-fests around the world, they are invited to grace juries or chair segments. This surely adds to their lustre. Question is – Is this lionising by one and all fair, justified and worthy? Is media, which is constantly looking at upping the ante regarding the chosen few to push the excitement, novelty and the USP factor, trivialising a profession that is after all, a business, like any other? Also, in the process, are loads of genuine talent being ignored and overlooked because they are not media-savvy? Or is it that the ad-land stars are actually worthy leaders deserving of their large shadows, enveloping their empires?

Ad and theatre personality Bharat Dabolkar, first of the block, believes that the “Personality Cult” syndrome is a good thing and in fact has existed in Adland forever. Says he, “Earlier on, there was Alyque Padamsee, Gerson and Sylvie D’ Conha, Kamlesh Pandey, Kersi Katrak, Frank Simoes, Mohammed Khan… they were known and acknowledged stars.” True, since those days, the media blare & blitz was considerably low on wattage, their glow, mostly, touched only the ad-driven fraternity. Alyque of course, due to his theatre activity, was a popular multi-dimensional figure. Dabolkar roots for it because he believes it adds glamour, excitement and buzz to the profession, as he says, “Charismatic individuals lend color and capture popular imagination, which acts as a magnet for youngsters to join the profession… and I can’t find a fault with that at all”.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

IIPM B-School Detail
IIPM makes business education truly global
IIPM’s Management Consulting Arm - Planman Consulting
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
Arindam Chaudhuri – Everything is not in our hands
Planman Technologies – IT Solutions at your finger tips
Planman Consulting
Arindam Chaudhuri's Portfolio - he is at his candid best by Society Magazine

IIPM ranked No 1 B-School in India
domain-b.com : IIPM ranked ahead of IIMs
IIPM: Management Education India
Prof. Rajita Chaudhuri's Website

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With their eye-catchy advertising campaigns, Indian banks are getting younger & trendier by each day. But it’s their rising focus on customers that has actually helped them grow leaps and bounds, says Manish K Pandey
 
I’ll be honest. The name of the book was (or rather, is) What Got You Here, Won’t Get You There! The title caught my slovenly disinterested eye during one of my decrepit jaunts through the American Library, and I lumbered down for a skeptical look. Though I was more impressed by the notary recognitions the book got when it was launched in 2007 (NYT/USA Today/BusinessWeek best seller, WSJ #1 business book, HBS Working Knowledge series member) than the claim that the author, Marshal Goldsmith, is the world’s best known CEO-coach (so what if Alan Mullaly consults him... bah!), the fact was that the book both discomforted and disconcerted me... Goldsmith peddles 20 (bad) habits why successful people don’t become more successful. The discomforting part was that I qualified on 15 of those bad habits. The disconcerting part was that I was not even successful. But the interesting part was that the book’s running philosophy propagated the idea that all those factors that might have been important previously for becoming successful, would not remain the same as time passes! Applied to our cover story, it meant that all those banks in India that had been basking in the glory of being the leaders during the mid-2000s, realised by the end of the decade that leadership was a fickle and infidel mistress, vanishing at the sight of a more attractive legion.
 
Banks, over time, realised the gospel of leadership (or failure) – which was that it didn’t matter even if you had an inferior product or service, if the consumer was convinced that your product/service was superior than the competitors’, you would get leadership. The power of marketing your brand was overwhelmingly unimpeachable, especially in banking. Try as you might to provide a better service, those were the banks that marketed better, that took away the Roman crown! And that’s what led us to the ICMR – 4Ps B&M India’s Best Marketed Banks Survey 2010, an answer to what went right and what went brilliantly ‘righter’.

 
 
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They never believed much in branding, yet, their relationship with customers didn’t go down. We question Jaspal Singh. Bindra, Group Executive Director, Standard Chartered, to know how
 
As an international bank of repute; Standard Chartered has set unprecedented benchmarks in the global banking arena, especially in Asia, Africa and Middle-East. Their focus on these regions has helped them move out of the global financial crisis unhurt. With a proven strategy in place, it’s really a small wonder that Standard Chartered has combined its global capability, deep local knowledge and creativity to outperform its competitors in India. But what is more intriguing is the contribution of the bank’s India operations to its income statement. As per records, India is now the second largest market for Standard Chartered Plc. in terms of profit before tax. With such a bonding existing between the bank and India, it has now added one more brick to the 150-years old relationship by launching the first ever IDR in the country. 4Ps B&M’s DEEPAK RANJAN PATRA and AVNEESH SINGH run into Jaspal Singh Bindra, Group Executive Director, Standard Chartered Bank and question him about the bank’s future plans for India…

While many of your peers witnessed a fall in both toplines and bottomlines during the global meltdown, you grew 38% CAGR in terms of the last 3 years’ profit before tax. What was the reason behind your success?
We were disciplined and never lost sight of the basics of doing banking. We stayed true to our unique culture. That’s why even during the recession, we never needed to take any sort of help from any government or financial authorities. We never even required any kind of debt from the market during that period.

The global banking industry is undergoing a phase of consolidation. Do you have any M&A plans?
We will definitely look for such opportunities as and when we get a chance. But I must say, we are not completely dependent on mergers and acquisitions for achieving the desired growth. We believe in organic growth for creating value for our shareholders.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

IIPM B-School Detail
IIPM makes business education truly global
IIPM’s Management Consulting Arm - Planman Consulting
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
Arindam Chaudhuri – Everything is not in our hands
Planman Technologies – IT Solutions at your finger tips
Planman Consulting
Arindam Chaudhuri's Portfolio - he is at his candid best by Society Magazine

IIPM ranked No 1 B-School in India
domain-b.com : IIPM ranked ahead of IIMs
IIPM: Management Education India
Prof. Rajita Chaudhuri's Website

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