Click on to the capital market tracking websites like rediffmoney.com, moneycontrol.com, et al, and the first thing one notices is an animated online ad wherein a [virtual] DJ is remixing music and dancing to various tunes. Wondering what such spunky ads are doing in websites that are believed to carry some serious numbers? Well, that’s how Motilal Oswal Asset Management Company is marketing its maiden offering – an Exchange Traded Fund (ETF). In fact, named as MOSt Shares M50, this new offering from Motilal Oswal (it’s India’s first fundamentally weighted ETF based on Nifty as well) seeks investment return that corresponds to the performance of S&P CNX Nifty Index. This means that the constituents of MOSt 50 Basket will be the same as the constituents of Nifty. Globally, fundamental indexing is popular among investors, but it is yet to take off in India. However, if MOSt Shares M50 clicks with Indian investors, it is set to mark a beginning of new era for ETFs. But what is it that prompted this AMC to position the product in an entirely different way from its traditional counterparts? “It’s a unique investment product that combines the benefits of active allocation and passive execution by using a fundamental weighing approach to the most popular market benchmark - Nifty. As an ETF platform, MOSt Shares M50 also provides the benefits of a mutual fund and a share,” says Nitin Rakesh, MD & CEO, Motilal Oswal AMC. Well, we’ll wait for the performance.

Click on IIPM Article.

Source : IIPM Editorial, 2011.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

IIPM B-School Detail
IIPM makes business education truly global
IIPM’s Management Consulting Arm - Planman Consulting
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
Arindam Chaudhuri – Everything is not in our hands
Planman Technologies – IT Solutions at your finger tips
Planman Consulting
Arindam Chaudhuri's Portfolio - he is at his candid best by Society Magazine

IIPM ranked No 1 B-School in India
domain-b.com : IIPM ranked ahead of IIMs
IIPM: Management Education India
Prof. Rajita Chaudhuri's Website

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Leonid Musatov, Chief Marketing Officer, SSTL
 
Apart from pricing what are other differentiators for MTS?
For us, Value added services (VAS) are a very big differentiating factor and we are seeing a lot of traction on the same as of now. Earlier it was only SMS that was really very popular but now with the introduction of data there has been a lot of attraction coming from customers and we feel that with time it would only go up.

You have some special plans for CRBT. What are your expectations from the same?
Yes, we have a lot of interesting options bundled in for our customers for VAS usage. Right now, we are quite excited to offer our customers a bonus for helping us reach the hallmark of 5 million customers and hope they would like the offering.

Do you think that the tariffs have bottomed up?
No, there’s still a lot of scope. When you look at it from the customer’s perspective you look at the overall value that one can derive and tariff is just a part. What the customer is really looking into is how much value for his money that he can get, which to him is how many times in the month does he need to recharge. And our recherché vouchers last for a longer time than our competitors for sure.

Click on IIPM Article.

Source : IIPM Editorial, 2011.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

IIPM B-School Detail
IIPM makes business education truly global
IIPM’s Management Consulting Arm - Planman Consulting
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
Arindam Chaudhuri – Everything is not in our hands
Planman Technologies – IT Solutions at your finger tips
Planman Consulting
Arindam Chaudhuri's Portfolio - he is at his candid best by Society Magazine

IIPM ranked No 1 B-School in India
domain-b.com : IIPM ranked ahead of IIMs
IIPM: Management Education India
Prof. Rajita Chaudhuri's Website

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