EDIFY SCHOOLS ARE DIFFRENT FROM TRADITIONAL INDIAN SCHOOLS. A. K. AGRAWAL, DIRECTOR – BUSINESS, MND EDIFY EDUCATION, EXPLAINS WHY AND HOW...
 
oving a step away from traditional educational system Edify Schools, a venture of MND Edify Education (P) Ltd., intends to create a society of progressive thinking individuals. In an interaction with 4Ps B&M A. K. Agrawal talks about why Edify Schools can become a leading educational institute in South East Asia by 2015.

Edify Education believes in a different approach to educate children. How tough was it for you to get going at the beginning?
Initially, it was not easy to build such a dedicated staff and to blend the international inquiry-based curriculum with CBSE curriculum. Moreover, parents had to be made aware of our policies and the motive behind chosing a complete modern system of education that is way apart from he traditional methods where children just have to read the lesson and write answers to questions given at the back of lesson. So not only training the teachers, but awareness of parents was also a challenge we had to face. Today I can boast with pride that I have been successful in crossing these basic hurdles.

Your system of imparting education is based on a 3C concept. Can you please elaborate about your 3C concept?
The 3C concept makes a child unfurl into a complete human being. 3C represents for Character, Competence and Content (stands for knowledge). Knowledge is gained through research, internet, books, practical experiences et al. As our content is not based on text books only, it is long lasting and helps in developing skills i.e. competence. Also we thrust upon making a child innovative, diligent, assertive, adaptive, communicative, passionate, object oriented, and risk taker. Combined together these are the skills, which go a long way in character building of a child.

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Source : IIPM Editorial, 2011.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

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Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
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Arindam Chaudhuri's Portfolio - he is at his candid best by Society Magazine

IIPM ranked No 1 B-School in India
domain-b.com : IIPM ranked ahead of IIMs
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Prof. Rajita Chaudhuri's Website


IIPM Proves Its Mettle Once Again....
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DEEPAK JAIN, COO, ADD GEL, TELLS SHEPHALI BHATT ABOUT HIS AIM TO BE AMONG INDIA’S TOP 20 BRANDS BY 2015...
 
There can be many names and appellations that can define this power list of India Inc.’s GenNext leaders that goes beyond adjectives like ‘Big’, ‘Famous’ and even ‘The Most Admired’. In ways often not seen in the frenzy of corporate activity, their companies have in a very short span become pioneers, path-breakers, trendsetters... and of course, innovators. In short, the generation-next!

4Ps B&M brings to you an elite list of twenty-two such stars, who bear the potential to bedazzle India Inc. in the coming decade. From Real Estate to Telecom, from Lifestyle brands to Pharmaceuticals, from Education to Information Technology, these organisations have made a difference in the lives of the common Indian, without making a song and dance about it. But as all things go, this list too is bound to make its mark in time. Not long from today, the nation will stand up and sing glory to these brands and their leaders. After all, these brains have made India dare to think beyond. Watch out for these Gen-Next phenomena!

Click on IIPM Article.

Source : IIPM Editorial, 2011.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

IIPM B-School Detail
IIPM makes business education truly global
IIPM’s Management Consulting Arm - Planman Consulting
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
Arindam Chaudhuri – Everything is not in our hands
Planman Technologies – IT Solutions at your finger tips
Planman Consulting
Arindam Chaudhuri's Portfolio - he is at his candid best by Society Magazine

IIPM ranked No 1 B-School in India
domain-b.com : IIPM ranked ahead of IIMs
IIPM: Management Education India
Prof. Rajita Chaudhuri's Website


IIPM Proves Its Mettle Once Again....
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It started with a weird honeymoon idea. And after 30 years, Lonely Planet is a brand loved by travelers, aspiring travelers and the others. Acquired by BBC Worldwide in 2007, and put under the offerings of Worldwide Media in 2010, Lonely Planet is currently reaching to masses in leaps and bounds. Tarun Rai, CEO, Worldwide Media shares with 4Ps B&M the road ahead.
 
Though rarely, but honeymoon ideas do turn out to be excellent asset builders, instead of being a liability. See for yourself, Tony and Maureen Wheeler met on a park bench in Regent’s Park and married a year later. For their honeymoon, unlike other couples, they came up with a weird as well as a daring plan. They decided to cross Europe and Asia overland, all the way to Australia. It took them several months and cost them all the money they could earn, beg or borrow, but they made it. Completely broke and content at the same time they decided to share their experience with the world. After burning the midnight oil for several nights, they came up with their very first travel guide, Across Asia on the Cheap. And then there was no looking back. Lonely Planet went on to become a big brand and was acquired by BBC Worldwide in 2007. In 2010, BBC Worldwide came together with the Times Group to give birth to Worldwide Media, which now publishes Lonely Planet in India. In an interaction with 4Ps B&M, Tarun Rai, CEO, Worldwide Media tells why this magazine is here to stay and what makes it stand out.

Indian travellers are becoming aware and now they are ready to explore more. How can Lonely Planet Magazine become the best companion for them?
Indians are travelling in increasing numbers both within India and outside. And the nature of the traveler is also changing. They want to try out new places and do new things in familiar ones. This is precisely why we thought it was a great time to launch Lonely Planet Magazine. It has the credibility and depth of knowledge that no one else can match.

How are you positioning yourself in India?
Lonely Planet Magazine is positioned as the expert travel source that provides both inspiration and practical advice to the Indian traveler. The magazine has an unmatched depth of knowledge with access to more than 200 travel writers across the world and a huge bank of photographs. We have tailored the magazine for the Indian traveler by including sections like Fancy a Curry and Go Veg that tell the traveler where to find an Indian restaurant and vegetarian ones. It also has a special section on what the kids can do in various cities. We are targeting the upmarket Indian couple who are passionate about travel and are seeking new experiences.

Lonely Planet Magazine’s competitors have been in the market for quite some time now. What according to you will set Lonely Planet Magazine apart from the others?
While there are other travel magazines in the country, none has the expertise and credibility of Lonely Planet Magazine. The response that we have received from the readers and advertisers proves our hypothesis that the Indian traveler is looking forward to expert travel advice from a magazine like ours.

Click on IIPM Article.

Source : IIPM Editorial, 2011.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

IIPM B-School Detail
IIPM makes business education truly global
IIPM’s Management Consulting Arm - Planman Consulting
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
Arindam Chaudhuri – Everything is not in our hands
Planman Technologies – IT Solutions at your finger tips
Planman Consulting
Arindam Chaudhuri's Portfolio - he is at his candid best by Society Magazine

IIPM ranked No 1 B-School in India
domain-b.com : IIPM ranked ahead of IIMs
IIPM: Management Education India
Prof. Rajita Chaudhuri's Website


IIPM Proves Its Mettle Once Again....
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After regaining its top position in the luxury car space, Mercedes-Benz appears in no mood to get complacent. And it doesn’t mind venturing into the second-hand car market to remain the king. 4Ps B&M analyses Mercedes’ pre-owned car trick!
 
Forget repeat purchase, repeat sales is the new found vernacular amongst those in the trade of luxury cars. Precisely four months back, Mercedes-Benz had started contacting its consumers in India (who had bought its cars about three to four years back), to discover with certainty whether they were willing to sell-off their used Mercedes automobile(s). The case history isn’t much different in the overseas markets. But unlike any other Merc-driven muse of history, this one has the Indian epic spoken with great ardor. It was christened the ‘Proven Exclusivity program’, and little under a year of this new found strategy being implemented in the West to increase market penetration, Mercedes decided to try out the recipe in India.

Two months after the first Mercedes customer was contacted (in April 2010), the first lot of pre-owned cars was ready to hit the Indian market. Many believe that this is a defensive act that will translate into greater command over market share for Merc. They are right. Call it beating a retreat, but this was an expected strategy, especially after Mercedes was displaced by BMW in 2009 (in terms of unit sales) as the king of the Indian luxury car market. But as destiny would desire, Mercedes is today back at the numero uno spot after being left behind in the sweepstakes for a few months.

A few months back, Peter Kronschabl, the-then President of BMW India had told 4Ps B&M, “Getting to the top position is easier compared to the efforts that go in retaining it, especially when it comes to the Indian market.” Mercedes has seemingly learnt its lesson, and is today not only retaining its feathered hat but also growing through innovative schemes, with the ‘Proven Exclusivity program’ being the first card to be drawn out in the process.

According to data released by Mercedes-Benz, the company has sold close to 2449 vehicles during the first half of 2010, which is 12.2% more than what its closest competitor BMW could manage. [Even BMW had announced its entry into the used-car market more than a year back, but the company will take at least a few months before it makes significant headway in the pre-owned car market.]

“People in India have grown seeing Mercedes brand over the past many many years and we enjoy a very high aspirational value in the mind of the consumer,” explains Wilfried Aulbur, MD, Mercedes-Benz India to 4Ps B&M, while talking about the bounceback of the luxury brand in India.

Click on IIPM Article.

Source : IIPM Editorial, 2011.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

IIPM B-School Detail
IIPM makes business education truly global
IIPM’s Management Consulting Arm - Planman Consulting
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
Arindam Chaudhuri – Everything is not in our hands
Planman Technologies – IT Solutions at your finger tips
Planman Consulting
Arindam Chaudhuri's Portfolio - he is at his candid best by Society Magazine

IIPM ranked No 1 B-School in India
domain-b.com : IIPM ranked ahead of IIMs
IIPM: Management Education India
Prof. Rajita Chaudhuri's Website

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