In what seems to be a paradigm shift in consumer preference and usage pattern for Indian travel and tourism industry, traffic on Indian travel portals such as Makemytrip, Travelguru, Yatra etc. has increased by 50% from 7 million last year to 14 million this year. This clearly points out that for the sake of convenience and better returns on their travel expenses, Indians are turning to the web in search of cheaper travel deals and value for money accommodation options. Around 37% of the Indian online population aged 15 and above has visited travel portals either from home or office in the month of April 2010. What is more surprising is the fact that India ranked second among all countries only behind UK when it came to the average time spent per visitor on travel portals. This report was released by comScore Inc., which is a leader in providing marketing data and services to many of the internet’s largest businesses. The Indian Railways website was the most visited portal with 7.7 million people visiting it. Makemytrip ranked 2nd and Yatra ranked 3rd with 2.4 million and 1.9 million visitors respectively. This makes it clear that customers, at least some, are diligently taking time to compare prices before making a deal. The challenge before Indian travel portals is now to mobilize and maintain customer loyalty, as this segment’s customers jump ship faster than a blink with their prime focus being, you said it, lower fares.

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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11/08/2011 4:41am

World tourism is recovering strongly in 2010 from the recession and is firmly back on the growth path. A new record figure for international trips will be set this year, while spending is recovering well from a heavy slump last year. Growth is being driven by
emerging markets such as Asia and South America while mature markets are seeing low growth. Those were some of the key messages at the 18th World Travel Monitor Forum held in Pisa on November 4-5, 2010.

11/08/2011 4:46am

It is almost a second coming for eCommerce in India. Travel websites are one of the things people go online for. Travel websites hog 80% of India’s eCommerce rupees. Indian railways or IRCTC is the epicenter of this revolution and a premier destination online. It has been the poster child of eCommerce in India. When it comes to travel websites it leaves everyone behind. The success of IRCTC is not because of its great user interface or super responsive website. It is because of the backbone called Indian railways which runs more than 10,000 trains traversing India. Rail is the most affordable mode of transportation and the low cost flying which Capt. Gopinath kick started did not dent Indian railways even a wee bit.

11/08/2011 4:51am

18.5 million online users visited a travel website in April 2011. 8.4 million visitors landed on IRCTC. MakeMyTrip, Yatra, Clear trip and Expedia make up the top 5. Interesting addition to the list is which provides online ticketing for various private buses plying across the country.


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