Picture
FOR THE FIFTH YEAR IN A ROW, ICMR-4PS B&M BRING TO YOU THE MOST COMPREHENSIVE AND COGENT RANKING OF THE MOST VALUABLE BRANDS THAT MAKE INDIA INC. PROUD. BEGINNING 2008, A SLOWDOWN-MARRED YEAR-AND-A-HALF FOLLOWED, WHICH SAW MANY BRANDS WHICH WERE BASKING IN THE AFTERGLOW OF THEIR PAST LAURELS, LOSE THEIR GLITTER. ALL LOST SOME, SOME LOST ALL. BUT WITH THE SECOND HALF OF 2009, THE FRAGRANCE OF POSITIVITY STARTED FILLING THE AIR, PROMISING MUCH, BUT WITH A CHANGE. THE NEW TIMES DEMANDED THE BRANDS, WEAK OR STRONG, RICH OR POOR, TO FIGHT THE ODDS AND STAND UP AGAIN. THEY HAD TO TAKE A CHANCE AS THE TIMES CHANGED. THIS SPECIAL ISSUE OF 4PS B&M IS DEDICATED TO THOSE BRANDS, ACROSS 40 CATEGORIES AND 100 SUB-CATEGORIES, WHICH EMBRACED THE CHANGE, AND RECOGNISED THE NEED TO SPRINT ALONG THAT ONE TRACK THAT LED THEM TO WIN THE LOYALTY AND CONTINUED TRUST OF CUSTOMERS. NOT SURPRISINGLY THUS, THE WINNERS THIS YEAR ARE THOSE BRANDS, WHICH RECOGNISED THE FUNDAMENTAL PURPOSE OF A BRAND’S EXISTENCE. THEY DELIVERED SECURITY AND CONSISTENCY, AND PROSPERITY WAS THEIRS FOR THE TAKING.

 


09/08/2011 2:27am

The top 50 brands may have gained $9 billion in value, but in reality only five companies accounted for as much as $8 billion of that increase. (see chart – Top Gainers). More importantly, just one company, Tata Motors, registered a $5.3 billion growth in the value of its brand – single-handedly accounting for about two-thirds of the value growth of the top 50 companies.

Reply
09/08/2011 2:35am

India's leading private sector lender ICICI Bank has ranked 45 among the 100 most valuable brands in the world, a list that has been topped by Google.
With a brand value of USD 14.5 billion, the Indian bank ICICI is the first Indian brand to feature in the BrandZ Top 100. ICICI is the bank that introduced retail banking to India and stands to profit from the country's continuing growth," according to the fifth annual Millward Brown Optimor BrandZ Top100 Most Valuable Global Brands 2010 list.

Reply
09/08/2011 2:41am

Tata Motors has surpassed Reliance to win the coveted title of 'India's most valuable brand' 2010.
The Tata Motors-Jaguar-Land Rover combine, with a valuation of $8.45 billion now reigns supreme among 50 most valuable corporate brands in India according to an annual survey by Brand Finance and The Economic Times.
Tata Motors-JLR saw a huge leap in brand valuation as it rose by 172 per cent compared to $3.1 billion in 2009.
The combined brand value of the top 50 companies rose by 15 per cent to $76 billion.

Reply
09/08/2011 2:46am

ICICI Bank Ltd is India's second-largest bank and ranked 45th among the top 100 most valuable brands across all brand categories in the Brand Top 100 Global Brands Report.
ICICI Bank Ltd has total assets of Rs. 4,062.34 billion (US$ 91 billion) at March 31, 2011 and profit after tax Rs. 51.51 billion (US$ 1,155 million) for the year ended March 31, 2011. The Bank has a network of 2,533 branches and 6,401 ATMs in India, and has a presence in 19 countries, including India. ICICI Bank offers a wide range of banking products and financial services to corporate and retail customers through a variety of delivery channels and through its specialized subsidiaries and affiliates in the areas of investment banking, life and non-life insurance, venture capital and asset management.

Reply
17/08/2011 3:34am

Top 100 Most Our team loves celebrating the success of great brands. But we also know that brand value is more than just aannual BrandZ Top 100 Valuable Global Brands. As we emerged from the cause for celebration. Brands don’t reach these vaunted crushing recession of 2009, we saw ever more levels without the support of great people, masterful clearly the power of great brands

Reply
17/08/2011 3:38am

Top 100 BrandZ Top 100 2011: INTRODUCTION 9overview Apple became the world’s most Technology and telecom brands continued to grow asBrand value rose 17 percent valuable brand last year. a portion of the BrandZ Top 100 Most Valuable Global Brands. These categories now comprise a third ofas all sectors gained and the The brand increased in value by 84 percent to $153.3 billion. Apple’s rise came as the value of the BrandZ Top the Top 100 brands compared with a quarter in 2006

Reply
17/08/2011 3:40am

McDonald’s was rather than conspicuous – consumption. the fifth. Overall, consumers sought quality at a good price. Most sectors also grew in value compared with 2008 The desire for well-crafted and long-lasting merchandise pre-recession levels. The Top 100 brands increased 24 at almost any price ignited sales in luxury, with brands percent during that period, demonstrating the resilience like Louis Vuitton and Hermès appreciating significantly of leading brands and suggesting the economy has in value.

Reply
17/08/2011 3:41am

Consumers wanted to feel good about their possessions. They wanted peace of mind, knowing that any pleasure they derived from owning a product did not come at the expense of the people who made it.The changes in media and message influenced the verynotion of brand. Digital media enabled brands to becomemore present and interactively involved in the lives ofconsumers. Prompted by a shift in consumer values,brands pursued their commercial interests in a largercontext, if not with a higher purpose.

Reply
17/08/2011 3:45am

he brand rankings are dominated by technology companies, with six out of the top 10 places cornered by Apple, Google, IBM, Microsoft, AT&T and China Mobile.

Reply
17/08/2011 3:47am

The fifth 4Ps Business & Marketing annual ranking of India’s 100 Most Valuable Brands is here again to tell you which brands struck the cosiest chords with consumers during the year. It was certainly not a cake walk. We teamed up with Indian Council for Market Research (ICMR) to fetch the best from a holistic list of mind-boggling 40,203 brands

Reply
17/08/2011 3:48am

after a great amount of brain storming, colossal data crunching, and intensive primary research work in three phases over the past seven and a half months, we finally caught on to the swinging mood of the Indian consumers. So, here is the lock, stock and barrel of the method behind the madness of arriving at the 4Ps Business & Marketing India’s 100 Most Valuable Brands 2010…

Reply
17/08/2011 3:52am

Brand Image and Perception: A unique set of associations within the minds of target customers which represent what the brand currently stands for and implies the current promise to customers.

Reply
17/08/2011 3:54am

This survey intended to account for the Brand Equity (difference between perceived value of the brand and the core product, i.e., the total value of the brand minus that part of the value “owed” to the core product, which equals the value that accrues from the brand part of the product) of various brands by asking the respondents to rate them on the following parameters:

Reply
17/08/2011 3:55am

Software giant Apple has emerged as the world's most valuable brand surpassing search engine major Google, while ICICI Bank is the lone Indian company to feature in the list of top 100 global brands.

Reply
10/10/2011 3:59am

I appreciate your post. I also wrote that SMS advertising provides a cost effective method of targeting promotions to specific customer profiles. You might want to remind customers of specific events or promotions, but for whatever reasons, SMS allows you to pass information directly to the right customer at very affordable prices and fast delivery.
Regards
<a href="http://optiontips.in/" title=" stock market tips">stock market tips</a>

Reply



Leave a Reply.