It is not necessarily the strongest of the species that survives, but the one most responsive to change. Taking liberty to rewrite Darwin’s theory, Goafest – with its tagline ‘survival of the freshest’ – is back with a bang. The Mecca of Indian advertising is scheduled to be held at Cavvelosim beach from April 8-10, 2010. The theme for this year’s event would focus on the fast changing technological trends where advertisers are challenged to use clutter breaking ideas. The winners would be judged on parameters based on innovation and also on their efforts towards greater brand building in the country. Despite the fact that the advertising market has shrunk by 10% in 2009 in India, the organizers look confident about a successful event in 2010. Goafest, which is expecting more than 3,000 delegates from around the world, will provide them a perfect platform to interact with advertising stalwarts and also provide them an opportunity to recognise creative talent. The first day of the event would focus on delegates defining how to regain growth after a downfall in 2009. The second and the third day would feature Media Abby awards and Creative Abby awards respectively. And if you thought that the remaining days you could chill out no the famed Goa beaches, perish the thought in an instant, as day temperatures are expected to cross 40 degree celsius.
Ashutosh Harbola

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Source :IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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11/08/2011 10:15pm

Hardship brings out the best in a person. I earn well and am provided for as far as the basic necessities are concerned. The next meal is not doubtful. I will therefore never put in that part of my mind which I would have applied had I had to struggle. Living in another state also entails several difficulties.
Liked the piece.

11/08/2011 10:18pm

Tamilians welcome everyone and allow others to live and let live. Tamil Nadu people are the most respected any where in the world.

11/08/2011 10:42pm

My most recent research has focused on the diaspora of Chamula into dozens of new communities throughout the state, some of which are located in the eastern lowland areas that do appear to have been closely linked to the activities of the insurgents. These new settlements are diverse in character, founded by Chamulas who have left their home municipo both voluntarily, as agrarian colonists, and involuntarily, as political and religious exiles.


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