ASOKA LIFESCIENCE FOUNDER SOURAV ROY SPEAKS TO ANGSHUMAN PAUL ON HOW HE PLANS TO USE R&D AND MARKETING INITIATIVES FOR A PAN-INDIA REACH
 
They have positioned themselves as a research-based pharmacy, which is engaged in product manufacturing and supply. But once you visit the office of Asoka Lifescience Ltd located in the lush green area of Laketown, Kolkata, you realise that the company is akin to an institution that creates remedies for chronic ailments. Brainchild of deft entrepreneur Sourav Roy, Asoka Lifescience is all set to expand its wings beyond Bengal. In an exclusive interview with 4Ps B&M, Sourav shares his dreams and journey till date.

What propelled you to start this organization?
Nature always attracted me and from my early childhood, I was a nature-observer. I strongly believe that when it comes to human diseases, most of the remedies are hidden in nature and details of such remedies are mentioned in our Ayurvedas. My fascination for Ayurvedic research and nature motivated me to start this research based organization.

Which was your first successful product?
Our first product was ‘Resq’, which is a mouth-dissolving anti-asthma medicine. It is an amazing relief for asthma patients because no Ayurvedic product dissolves in the mouth. But my product does and hence it goes to the blood directly. In fact, this was a milestone in the history of Ayurveda. This product has done very well as it also doesn’t have any side effects.

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Source : IIPM Editorial, 2011.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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10/08/2011 1:16am

Asoka Lifescience Limited is a growing research based pharmaceutical company. The brainchild of young entrepreneur Sourav Roy, it is formed with the vision of ‘curing by caring’ for its patients.

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10/08/2011 1:23am

The Market Access Initiative (MAI) scheme is intended to provide financial assistance for medium term export promotion efforts with a sharp focus on a country and product.

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23/11/2012 5:24am

This is a great post ! it was very informative. I look forward in reading more of your work. Also, I made sure to bookmark your website so I can come back later. I enjoyed every moment of reading it.

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