Rabindranath Tagore Memorial International Prize, Surama Chaudhuri Memorial International Award, Manavata Vikas Award... an array of prestigious prizes instituted by IIPM is set to alter the international awards landscape for good. Dr Malay Chaudhuri, Founder Director of IIPM, tells 4Ps B&M why the IIPM Awards are in a league of their own

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DR. MALAY CHAUDHURI
What is the rationale behind the IIPM Awards for excellence in the fields of literature, arts, journalism and social work?
These awards are a logical development for IIPM. In our very first prospectus – the year was 1973 – we spelt out that skill development would be a key element in our course content, but that it certainly would not be the only element. We stressed on two other dimensions – fostering a sense of commitment to society and active application of arts and literature to life. Commitment to society is essential in order to create economic parameters that favour the people at large. National economic planning should be a core pursuit. If planning is market-oriented, then it is skewed in favour of those who control resources. For us, management education has always had these three distinct dimensions. A sense of ethics should underline distribution. It is also imperative to develop appreciation of arts and literature. The IIPM Awards for excellence follow from our third commitment.

You have described the Rabindranath Tagore Memorial International Prize as a challenge to the Nobel Prize. In what sense is that the case?
This award has been instituted as a move to take away the West’s exclusive power to decide what is good in literature, art and peace efforts. The Nobel Prize for literature has not always gone to great writers. The Peace Prize has been, in recent times, given to people who have committed genocide. Therefore, the idea is to institute an award comparable with the Nobel as a public demonstration of our opposition to the Western monopoly on awards for excellence in various fields. I see a shift from the Atlantic to the Pacific. It is happening in economics and planning. Why shouldn’t it also happen in the domain of awards? Our effort is to push an initiative based on that superstructure. We want to decisively intervene in the process of deciding on awards. We want to demonstrate that we are equal players.

So far the focus of the IIPM Awards seems to have been on Bengali literature. Will you be looking at recognising other literatures in the coming years?
Our focus is on literature, not on literature in any particular language. It is only by accident that Bengali literature dominates. The presence of Rabindranath Tagore and the influence he had on numerous writers in Bengal led to an explosion of great literature. The literature produced in Bengali has been of a very high quality. The dominance of Bengali stems partly from our acquaintance with the language and partly from our perception that many Bengali writers are comparable with the best in the world. They should have won the Nobel Prize. They did not because the awards mechanism was loaded against writers like them.
 
So, will you be giving the IIPM Awards to writers in other languages as well in the years ahead?
Of course, we would, without any hesitation. We would be proud indeed to discover and honour exceptional literary talent in other languages. We would, of course, need help from friends and experts in identifying the best writers in these languages. Once we have the guidance we need and a proper assessment system is in place, you will see the IIPM Awards going to more and more non-Bengali litterateurs.

And will you honour international writers as well?
Don’t be surprised if next year we choose an American or European writer for the Tagore Award.

How are the award winners chosen?
We have a small committee. We are in constant touch with people who are well-read and are aware of literary developments. We seek their opinion. They give us guidance. I myself have been a voracious reader since childhood.

What is the logic behind the big prize money on offer with these awards?
The Nobel Prize for literature this year will fetch the winner 1.08 million euros. Last year, the amount was 1 million euros. We wanted to match that. Veteran Bengali writer Ramapada Chowdhury has won the first Rabindranath Tagore Memorial International Prize. The prize money is Rs.1 crore. This award will be handed over to the writer on May 9, 2011, Tagore’s 150th anniversary. To make a real impact, we wanted the prize money to be equivalent of the Nobel. A small amount would not have had the same effect. The Surama Chaudhuri Memorial International Award for Literature and Journalism is accompanied by an amount of $100,000. The first of this series of awards has been won by Afghan-origin writer Khaled Hosseini.

Are you satisfied with the general awareness about the IIPM Awards?
No, I am not. The importance of these awards has not been fully appreciated by the media. Either we do not have the kind of high quality media that we deserve or there is a deliberate conspiracy of silence. Take the case of the leading Bengali newspaper. The Surama Chaudhuri Memorial International Award, in monetary terms, is worth 80 times more than the annual award that this newspaper group gives but they do not want to share that information with their readers. They haven’t mentioned a word about Ramapada Chowdhury winning the Rabindranath Tagore Memorial International Prize although the publishing house owned by this media group has published most of the celebrated writer’s work. I can understand if they black out our awards. But why should they black out Ramapada Chowdhury? It is completely unacceptable.

There is obviously no award in India with this kind of prize money. How important is this for the profile of these awards?
Well, I do not believe that money alone can decide the worth of an award. An award acquires prestige if it is consistently given to deserving people. This prestige is built over time.

For more articles, Click on IIPM Article

Source : IIPM Editorial, 2011.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

IIPM ranked No 1 B-School in India
domain-b.com : IIPM ranked ahead of IIMs
IIPM: Management Education India
Prof. Rajita Chaudhuri's Website

IIPM Proves Its Mettle Once Again....
Arindam Chaudhuri on Internet.....
Arindam Chaudhuri: We need Hazare's leadership
Professor Arindam Chaudhuri - A Man For The Society....
IIPM: Indian Institute of Planning and Management

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07/09/2011 4:01pm

Awards…Did you know that this is one of my greatest passions? Awards yup the ones that you should receive when you have gone above and beyond. Here is the story. I used to work for a company and I was in sales. In fact I was their top sales person for this year. I was very excited.

Reply
07/09/2011 4:02pm

At the other end of the spectrum are the countless awards handed out throughout industry, business and academia that also promote excellence in a given field. Decidedly less recognized and in some cases obscure, they share with their glitzier counterparts a common element: they matter. The awards are important.

Reply
07/09/2011 4:03pm

For writers and illustrators, getting to know the award-winning books is one of the ways to understand what is considered to be the best today, rather than 20 or 30 or 40 years ago, when we were children. We can't read every new book that's released, but we can make a point of finding the award-winners.

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07/09/2011 4:08pm

Awards yup the ones that you should receive when you have gone above and beyond. Here is the story. I used to work for a company and I was in sales. In fact I was their top sales person for this year. I was very excited.

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07/09/2011 4:11pm

must admit I was hoping for something different. When you in this industry you are aware of what is available. The evening started. This year they gave all of us leather portfolios. I sell these so I had several but this one was nice and had my name debossed on it. The next awards were also leather portfolios. Gee I had two now. Soon the time came for the big awards to be handed out

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07/09/2011 4:14pm

Free the Slaves created the Freedom Awards to celebrate today’s anti-slavery heroes and to catalyze additional innovation and resources to end slavery once and for all. The awards define what successful, sustainable anti-slavery work looks like and build a vision of freedom for change-makers to adopt.

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07/09/2011 4:34pm

Awards are important to publishers for an additional reason. Many children's book awards, though not all, are selected by librarians. The library market is still important to many publishers, and the most prestigious awards not only bestow honors but lead to significantly increased sales. They are an important part of the business.

Reply
07/09/2011 4:39pm

I can say from personal experience that the most important aspect of any awards season is the word-of-mouth that’s created about the film

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07/09/2011 4:45pm

I did not feel special. I was not honored for all my hard work. I enjoyed seeing my old friends and we all discussed they way they presented the awards. I did not feel that the company put any thought into the awards for the evening and they were in the business. So I drive home the next day and come into the house with my awards

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07/09/2011 4:51pm

When you in this industry you are aware of what is available. The evening started. This year they gave all of us leather portfolios. I sell these so I had several but this one was nice and had my name debossed on it. The next awards were also leather portfolios. Gee I had two now. Soon the time came for the big awards to be handed out

Reply
07/09/2011 4:51pm

The fact is that awards boost the brand value, sales and saleability. When my client Kishwar Desai recently won the Costa Best First Novel Award for her book Witness the Night, interest from publishers and film and TV companies around the world increased immediately.

Reply
07/09/2011 4:52pm

The Golden Globe awards two weeks ago were followed last night by the Screen Actors Guild Awards. Hundreds of celebrities turn out to these formal affairs, even those who aren't nominated for anything. It's all building to the Academy Awards next month show that will attract not only all in Hollywood who matter and those who want to but literally hundreds of millions of viewers from around the world as well

Reply
07/09/2011 4:52pm

The Golden Globe awards two weeks ago were followed last night by the Screen Actors Guild Awards. Hundreds of celebrities turn out to these formal affairs, even those who aren't nominated for anything. It's all building to the Academy Awards next month, a show that will attract not only all in Hollywood who matter and those who want to but literally hundreds of millions of viewers from around the world as well.

Reply
07/09/2011 4:53pm

award-winning advertising and marketplace success, many studies have been done. After indentifying the top 100 campaigns of a particular year, then spoke to the agencies and advertisers behind them. The intention was to calculate the impact that award-winning work had on goals such as increased sales, greater market share and improved awareness levels.

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07/09/2011 4:54pm

Then it became clear that I was not going to receive anything special. They handed me a bigger portfolio and I look at it and my name is not spelled correctly and it is just handed to me. The audience was applauding and then they said to me oh and you also are being awarded the highest volume stellar award. They handed me the exact same thing they gave me for highest volume. I now had four leather portfolios that were stacked on the table. No special presentation or packaging

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07/09/2011 4:55pm

There’s a reason why there are awards for all: the Olympics, the Oscars, the Super Bowl, Iron Chef, it’s the spirit that pushes us to be better. It’s just marketing, but we should want better too: more innovative, more amazing, more break through. With the average person seeing around 3,000 messages a day, you want your work to be noticed, remembered and to mean something. You want your ad to be one of the best.

Reply
07/09/2011 4:58pm

Award-winning advertising works: To explore the connection between award-winning advertising and marketplace success, many studies have been done. After indentifying the top 100 campaigns of a particular year, then spoke to the agencies and advertisers behind them

Reply
07/09/2011 5:01pm

The literature produced in Bengali has been of a very high quality. The dominance of Bengali stems partly from our acquaintance with the language and partly from our perception that many Bengali writers are comparable with the best in the world. They should have won the Nobel Prize. They did not because the awards mechanism was loaded against writers like them.

Reply
07/09/2011 5:02pm

Why we care about award shows: We are faced with the same advertising problems every day. Most products or services are parity. So creativity is the main thing that separates one brand from another. The power of creativity can transform brands. The power of creativity can change human behavior. I believe in using that power to be the best of the best.

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07/09/2011 5:02pm

Awards yup the ones that you should receive when you have gone above and beyond. Here is the story. I used to work for a company and I was in sales. In fact I was their top sales person for this year. I was very excited. The hubby was staying home with the kids, I had a new dress and my hair was styled. I drove to Palm Springs from Newport Beach and was singing all the way

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07/09/2011 5:06pm

Winning the Short Award enhances our profile. The higher our profile, the more well-known we become, and the greater chance there is a theatre near you will want to book us!

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07/09/2011 5:06pm

That last reason may be a lofty goal, but it is exactly what Managing Automation is trying to accomplish with its now three-year-old Progressive Manufacturing Awards program. Simply put, the PM Awards program recognizes and honors companies that have embraced the notion of transformational business thinking coupled with the proactive application of advanced automation and IT technologies.

Reply
07/09/2011 5:07pm

The Golden Globe awards two weeks ago were followed last night by the Screen Actors Guild Awards. Hundreds of celebrities turn out to these formal affairs, even those who aren't nominated for anything. It's all building to the Academy Awards next month,

Reply
07/09/2011 5:13pm

If I wanted to give Prince Charles an award I doubt he'd fly down to a rented out stadium, but why would he for the Nobel prizes?

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07/09/2011 5:14pm

spending months reading through so many of the winning books in order to set the reading for the course really impressed upon me how unreliable an indicator of literary importance or comparative quality the prize is per se. And the same is true, to some degree, of all book awards.

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07/09/2011 5:16pm

our studies proved that 86% of award-winning advertising sells. Clients are thinking that while ordinary advertising establishes a brand’s identity, outstanding advertising is far more effective, because it creates an emotional bond. Certainly, that was eight years ago, but it confirms that what breaks through and connects in shows, breaks through and connects in market.

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07/09/2011 5:17pm

The reason there are so many — and the reason they are important — is that people want and need recognition for their work. And it's not just vanity that is served. Awards help to inspire other people to do their best.

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07/09/2011 5:22pm

The issue I have with literary awards is more that the focus is fiction – there are other awards given for excellence in historical writing, cookery writing, business writing, and other fields as well. Surely these are just as deserving of attention as the fiction literary awards that hog the spotlight. customers have gained pleasure from reading a work of history, something that has been thoroughly researched but fluidly written as well.

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07/09/2011 5:30pm

I urge you to get involved in Managing Automation's Progressive Manufacturing 50 Awards program and the Progressive Manufacturing Summit. Check out all the details at the awards page

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07/09/2011 5:31pm

An award is also a good advertisement. We should work more break through, more surprising, more innovative. Normally an average person seeing around 3,000 messages in a day, you want your work to be noticed, remembered and to mean something. You should make your ad to be one of the best.

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07/09/2011 5:31pm

Does winning an award make you a better photographer? Maybe.

Does having a stack of awards make you look better to your prospects and clients? Maybe.

So why should you concentrate of getting awards?

Because awards make you feel better about yourself, and ultimately impact the way you do business.

Reply
07/09/2011 5:34pm

Accolades from one's peers can provide validation of a company's strategy, help set standards for the industry at large, and, on occasion, even change the way people think

Reply
07/09/2011 5:38pm

That last reason may be a lofty goal, but it is exactly what Managing Automation is trying to accomplish with its now three-year-old Progressive Manufacturing Awards program. Simply put, the PM Awards program recognizes and honors companies that have embraced the notion of transformational business thinking coupled with the proactive application of advanced automation and IT technologies

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07/09/2011 5:38pm

Awards are to reward accomplishments, document effort, and be a visual resume enhancer. The rub comes when people game the system to obtain rewards, so the reward achievement becomes corrupted. Some people need that to uplift ego and to impress others.

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07/09/2011 5:39pm

Finalists are judged not only on the quality of their Tweets, but also the number and quality of your votes! So when you go to the Shorty Awards website and fill in the vote box (“I vote for @reduced for a Shorty Award in #culturalinstitution because…”), please make the reason cool and brief!

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07/09/2011 5:42pm

Winning the Shorty Award enhances our profile. The higher our profile, the more well-known we become, and the greater chance there is a theatre near you will want to book us

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07/09/2011 5:45pm

the Critic's Choice Movie Awards are historically the best indicator of success at the Oscars, far more so than the Golden Globes; win a CCMA and you're now the likely favorite to take home an Oscar as well, which makes the Critics' Choice Awards a must-see for anyone making Oscar predictions

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07/09/2011 5:49pm

award aims to encourage new writing talent within the world of wine and to provide a real opportunity for some inspiring travel around vineyards and wineries across the globe. We are looking for wine writing potential rather than extensive knowledge or experience. We had a record number of quality entries this year which was most encouraging. I urge all this year’s entrants still eligible to enter again next year

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07/09/2011 5:53pm

he dealt me a brain buster about awards. I used to think that awards were a lottery ticket, I’ve sent in many applications for software products, marketing projects, etc. and the goal was to try and win for the PR lift. If you take this approach you have a slim chance of scoring.

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07/09/2011 6:09pm

The Golden Globe awards two weeks ago were followed last night by the Screen Actors Guild Awards. Hundreds of celebrities turn out to these formal affairs, even those who aren't nominated for anything. It's all building to the Academy Awards next month, a show that will attract not only all in Hollywood who matter and those who want to but literally hundreds of millions of viewers from around the world as well.

Reply
07/09/2011 6:16pm

The leading awards programme, hailed as the ‘Oscars of the travelindustry’ by The Wall Street Journal, cited the example of Greece and how its tourism economy is enjoying double-digit

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08/09/2011 11:41am

I know the past couple of years have been rough for our entire economy, and that hundreds of thousands of people from all kinds of industries are out of work. But many references were made over the course of the evening to the precarious state of the newspaper industry right now.

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ramwati shahu
08/09/2011 11:45am

They set standards that people strive to match and exceed. They even change how people think. That last reason may be a lofty goal, but it is exactly what Managing Automation is trying to accomplish with its now three-year-old Progressive Manufacturing Awards program. Simply put, the PM Awards program recognizes and honors companies that have embraced the notion of transformational business thinking coupled with the proactive application of advanced automation and IT technologies. In the rapidly changing and hyper-competitive global manufacturing market, what could be more inspiring and instructive to the industry at large?


http://www.arindamchaudhuri.com/

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08/09/2011 11:46am

The fact is that awards boost the brand value, sales and saleability. When my client Kishwar Desai recently won the Costa Best First Novel Award for her book Witness the Night, interest from publishers and film and TV companies around the world increased immediately.

Reply
08/09/2011 11:48am

At the other end of the spectrum are the countless awards handed out throughout industry, business and academia that also promote excellence in a given field. Decidedly less recognized and in some cases obscure, they share with their glitzier counterparts a common element: they matter. The awards are important.

Reply
08/09/2011 11:50am

This section provides information about 10 US awards, most of them awarded by the American Library Association. It lists recent award winners, and some of the "honor books," announced from 2002 to 2010. This is a dual-purpose information and shopping area. So you'll find links to pages where you can purchase the book or books you want, and also links that provide more information, including the official home pages of the various awards. (Purchase of books from this page will generate referrals that help keep this web site operating.)

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08/09/2011 11:51am

At the other end of the spectrum are the countless awards handed out throughout industry, business and academia that also promote excellence in a given field. Decidedly less recognized and in some cases obscure, they share with their glitzier counterparts a common element: they matter. The awards are important.

Reply
08/09/2011 11:53am

Since its inception, Can-Aqua’s award program has been a huge success and is an integral part of “What Camp Can-Aqua is All About.” Our activity-base consists of more than 100 awards. The award system is non-competitive; it is a system of organizing skills in a progressive manner to provide just the right amount of challenge for your skill and ability level.

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08/09/2011 11:53am

people want and need recognition for their work. Beyond that, awards help to inspire other people to do their best, driving innovation and standards forward with each passing year.

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08/09/2011 11:56am

Rewarding businessmen has been a long tradition in the country. In the pre-Independence days, the government used to dole out knighthoods to businessmen regularly.
For the lesser businessmen, there were titles like Rai Bahadur.

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08/09/2011 12:00pm

awards…Did you know that this is one of my greatest passions? Awards yup the ones that you should receive when you have gone above and beyond. Here is the story. I used to work for a company and I was in sales. In fact I was their top sales person for this year. I was very excited. The hubby was staying home with the kids, I had a new dress and my hair was styled.

Reply
08/09/2011 12:01pm

Each award salutes an individual who had significant impact on slavery both within the United States and elsewhere, and on the response of Americans and others' to slavery around the world. Their spirit continues on through the individuals and generations they brought to freedom, and today’s abolitionists who are inspired by their legacy.

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08/09/2011 12:01pm

Gruner talked about last week's Pulitzer Prizes and how some of them went to big traditional news-gathering entities like The New York Times and The Washington Post. But small papers, like the Las Vegas Sun and the Detroit Free Press and the East Valley Tribune in Mesa, AZ, neither of which is printing seven days a week anymore.

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08/09/2011 12:04pm

Accolades from one's peers can provide validation of a company's strategy, help set standards for the industry at large, and, on occasion, even change the way people think.

Reply

The fact is that awards boost the brand value, sales and saleability. When my client Kishwar Desai recently won the Costa Best First Novel Award for her book Witness the Night, interest from publishers and film and TV companies around the world increased immediately.

Reply
08/09/2011 12:09pm

There’s a reason why there are awards for all: the Olympics, the Oscars, the Super Bowl, Iron Chef, it’s the spirit that pushes us to be better. It’s just marketing, but we should want better too: more innovative, more amazing, more break through. With the average person seeing around 3,000 messages a day, you want your work to be noticed, remembered and to mean something. You want your ad to be one of the best.

Reply
08/09/2011 12:10pm

Award-winning advertising works: Many studies have been done exploring the link between award-winning advertising and marketplace success. They is identified the top 100 campaigns of a particular year – and then spoke to the agencies and advertisers behind them. The purpose was to measure the impact that award-winning work had on goals such as increased sales, greater market share and improved awareness levels.

Reply
08/09/2011 12:14pm

Awards are important in any books. They tell publishers, writers, and illustrators, what is considered to be "the best," and thus the standards they must strive to attain.

Reply
08/09/2011 12:14pm

Award-winning advertising works: Many studies have been done exploring the link between award-winning advertising and marketplace success. They is identified the top 100 campaigns of a particular year – and then spoke to the agencies and advertisers behind them. The purpose was to measure the impact that award-winning work had on goals such as increased sales, greater market share and improved awareness levels.

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08/09/2011 12:18pm

The Feminist Porn Awards are not about supporting either mainstream pornography. We have the for that. Unlike most awards shows, they want to recognize porn that isn't content with the same, old conventions of the cultural entity we are all wank
off to.

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08/09/2011 12:22pm

Awards are important to publishers for an additional reason. Many children's book awards, though not all, are selected by librarians. The library market is still important to many publishers, and the most prestigious awards not only bestow honors but lead to significantly increased sales. They are an important part of the business.

Reply
08/09/2011 12:27pm

According to the U.S. Small Business Administration Office of Advocacy, there are an estimated 29.6 million small businesses in the United States. The question is, what can be done to help cash-strapped businesses stand out from the crowd

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08/09/2011 12:36pm

Every year, the night before Republic Day festivities start, the government comes out with the annual list of Padma awardees - artistes, academicians, social workers, public servants, and businessmen.

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08/09/2011 12:42pm

Award-winning advertising works: To explore the connection between award-winning advertising and marketplace success, many studies have been done. After indentifying the top 100 campaigns of a particular year, then spoke to the agencies and advertisers behind them. The intention was to calculate the impact that award-winning work had on goals such as increased sales, greater market share and improved awareness levels.

Reply
08/09/2011 12:43pm

Why we care about award shows: Each and every day we are facing with the same advertising problems. The one important thing that separates it is the creativity. The power of creativity can transform brands. Human behavior can be changed by the creativity. I believe in using that power to be the best of the best.

Reply
08/09/2011 12:46pm

An award is a starting point. It adds to the checklist in a clients mind, and can possibly be a deciding factor for certain clients. But usually it isn’t a sole reason for someone choosing a photographer.

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08/09/2011 12:51pm

The ATA National Conference and National Awards Ceremony 2011 will be held at the Sydney Hilton from 22-23 September. The event is already open for registration as well as applications for sponsorship and exhibitors. more

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08/09/2011 12:54pm

The former was first established in 1948 by American academy of television arts and sciences with its headquarters in Los Angeles. It¡¯s held every year to award those enterprises, groups and individuals contributing remarkably to the development of TV programs and new technology. The latter was founded by the international academy of television arts and sciences, one of the biggest international radio and television organizations, with its headquarters in New York. Since 1969, the sponsor of this academy has been paying attention to the most excellent TV programs produced outside America.
Article by correspondent Zhao Chuandong

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08/09/2011 12:57pm

At the presentation ceremony of Ammy Awards, some new appearances of Chineses with black hairs and yellow skin, among numerous blondes, were distinctive. Two days ago, they were occupied in International Ammy TV festival occassions, cocktail lounges and seminars, engaging in vigorous communications with the mainstream western media. Their appearances were tantamount to announce: Hey, International Ammy Awards, we Chineses are coming!

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08/09/2011 12:58pm

Established as a private enterprise in 1994, Beauty Media is nationally well-known. Under the leadership of Ms. Li Yan, Beauty Media has now grown up from an ugly duckling to be a white swan. 14 years¡¯s painstaking effort has made it throughly remould itself from an audio-visual shop. So far, it has become a flagship of media enterprises assembling a great many of undertakings of audio-visual launch, Chinese language and kungfu promotion, original animation and its byproducts, new media network, overseas cultural communication and show biz into a whole.

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08/09/2011 1:09pm

In the last couple of weeks the movie industry has been hard at work at its yearly self-congratulatory rituals. The Golden Globe awards two weeks ago were followed last night by the Screen Actors Guild Awards. Hundreds of celebrities turn out to these formal affairs, even those who aren't nominated for anything. It's all building to the Academy Awards next month, a show that will attract not only all in Hollywood who matter and those who want to but literally hundreds of millions of viewers from around the world as well.

Reply
08/09/2011 1:18pm

The fact is that awards boost the brand value, sales and saleability.

Reply
20/09/2011 2:54pm

At the other end of the spectrum are the countless awards handed out throughout industry, business and academia that also promote excellence in a given field. Decidedly less recognized and in some cases obscure, they share with their glitzier counterparts a common element: they matter. The awards are important.

Reply
20/09/2011 3:01pm

Awards can even change how people think. Consider the case of last year's Academy Awards Best Picture winner, Slum Dog Millionaire. Going largely unnoticed when released, the low-budget sleeper became an overnight sensation when it took home the top prize, earning millions for investors and launching the careers of several unknown actors.

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20/09/2011 3:08pm

The UNIVATOR Awards honor the leading ideas, creations, services and innovators which have influenced the industry over the past year. Any company within the North-American uniform, corporate apparel, white goods, or promotional products markets, regardless of size, is eligible to enter. "The award is valuable because it recognizes innovation, and the reason innovation is important is because those old sayings are true: Change makes the world go round, and there's always room for improvement," continues Brock.

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20/09/2011 3:11pm

Best of all, if you don't find a category that matches your situation, you can create one – innovation is strongly encouraged in this competition.

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20/09/2011 3:14pm

Awards are important to publishers for an additional reason. Many children's book awards, though not all, are selected by librarians. The library market is still important to many publishers, and the most prestigious awards not only bestow honors but lead to significantly increased sales. They are an important part of the business.

Reply
20/09/2011 3:21pm

For writers and illustrators, getting to know the award-winning books is one of the ways to understand what is considered to be the best today, rather than 20 or 30 or 40 years ago, when we were children. We can't read every new book that's released, but we can make a point of finding the award-winners.

Reply
20/09/2011 3:42pm

There’s a reason why there are awards for all: the Olympics, the Oscars, the Super Bowl, Iron Chef, it’s the spirit that pushes us to be better. It’s just marketing, but we should want better too: more innovative, more amazing, more break through. With the average person seeing around 3,000 messages a day, you want your work to be noticed, remembered and to mean something

Reply
20/09/2011 3:49pm

Award-winning advertising works: Many studies have been done exploring the link between award-winning advertising and marketplace success. They is identified the top 100 campaigns of a particular year – and then spoke to the agencies and advertisers behind them. The purpose was to measure the impact that award-winning work had on goals such as increased sales, greater market share and improved awareness levels.

Reply
20/09/2011 3:53pm

86% of award-winning advertising sells. It has been proved by the studies. Ordinary advertising establishes a brand’s identity. But outstanding advertising is far more effective, because it creates an emotional bond.

Reply
20/09/2011 4:00pm

why awards are important Because awards make you feel better about yourself, and ultimately impact the way you do business.

Reply
20/09/2011 4:06pm

This is a really important Article . It would be great if you could expound upon it at some time because I think your point is subtle, but really important. The award may have some, but limited value (although I think for some consumer stuff they can be really valuable). The process of applying, though, can be big.

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20/09/2011 4:54pm

This section provides information about 10 US awards, most of them awarded by the American Library Association. It lists recent award winners, and some of the "honor books," announced from 2002 to 2010. This is a dual-purpose information and shopping area. So you'll find links to pages where you can purchase the book or books you want, and also links that provide more information, including the official home pages of the various awards.

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20/09/2011 4:59pm

Writers in the film industry have the reputation of being at the bottom of the power ladder, usually considered to be less important than directors. There has often been tension between the Writers’ Guilds and the Directors’ Guilds over directors’ ‘possessory credits’, suggesting that the film is their film.

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20/09/2011 5:13pm

Clients are care about Awards: On your business period you wish for the best people working. With good and fresh ideas they will come. These ideas will go through. Not only in their working time but also in every moment they should be thinking of your business. You need their good time. You need them when they have come up with new thoughts, to go to the extra mile to try to find a better idea.

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20/09/2011 5:23pm

Why we care about award shows: We are faced with the same advertising problems every day. Most products or services are parity. So creativity is the main thing that separates one brand from another. The power of creativity can transform brands. The power of creativity can change human behavior.

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