He studied architecture. But ended up ‘architecting’ the most powerful creative pieces. The man himself, Abhinay Deo, Director, Ramesh Deo Production, discloses the turning points of his life to 4Ps B&M...

Milieu: I studied architecture and even worked as an architect for a few years. But then, I quit architecture to work in Ogilvy & Mather’s film division, where I learned the ropes; and after a 5-year stint, I was invited by Highlight Films to join as an ad film director.

Brainwave: With both my parents being veteran Marathi producers, directors and actors (Ramesh Deo and Seema Deo), I guess I was drawn towards movies from a very early age. Moreover, my father’s production house – Ramesh Deo Production Pvt Ltd – was one of the pioneers in ad film production; it made ads for DD back in those days.

Turning point: In 2000, I decided that it was best to take the experience gained till then and apply it to my family enterprise since the infrastructure was already there.

Initial hiccups: Although agencies knew me and my work, there was a fair share of skeptics, who questioned our ability to see a project through.

Claim to fame: Without any doubt, it’s the Nike ad. We were under tremendous pressure to deliver a world-class product as Nike usually never worked with agencies outside the US. But our work talked for us and we ended up winning a lot of awards that year for the same commercial.

Major Clients: Over the last few months, we have been doing a lot of work for Hindustan Unilever (HUL) and J W Thompson and their clients like Pepsico and Airtel.

Awards & recognition: We have won awards at the London Film Festival, ABBY awards, RAPA awards, Stevie International Business Award (New York), Apollo Awards (Singapore). Our NAB public service film was a finalist at the Cannes in 2002.


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Source : IIPM Editorial, 2010.

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02/04/2014 11:49pm

This is an excellent guide. Thanks for sharing the tips. tcfc.in is also a ad film production house in Mumbai & offers everything such as verything such as storyboard concepts, script writing, post production scenario, editing, filming, and music scoring.

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