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4ps B&M presents an in-depth analysis of the india's most valuable brands list for 2012, and the biggest gainers & losers for the year
 
Sectoral break up

Like last year, the FMCG and Auto segments continue to account for a majority of the 4Ps B&M 100 Most Valuable Brands. A total of 41 brands in our 2012 list belong to these two sectors. Consumer durables comes third with a decent 12% share in the industry-wise brand break up.
 
Indian versus foreign brands
Our analysis for this year reveals that Indian brands are fast catching up with their global counterparts. A total of 46 brands in the 4Ps B&M 100 Most Valuable Brands list were Indian while the remaining were global. With home grown brands delivering better value, we might see more Indian brands in next year’s list.

Legacy versus non-legacy brands
Rightly said, if you’re out of sight, you’re out of mind. The Indian consumer seems highly influenced by brands which have been around for a considerably long period of time. Non-legacy brands account for just 20% of the 4Ps B&M 100 Most Valuable Brands.
 
Top gainers (vis-à-vis 2011)
This year, Canon has been the highest gainer appreciating by 19 ranks (from 75 last year to 56 this year). The other brands that have gained in terms of their rankings are Skoda, Philips, Apple, BlackBerry et al. Interestingly, RIM’s Blackberry which joined the 4Ps B&M 100 Most Valuable Brands list last year has jumped by 12 ranks.

Top losers (vis-à-vis 2011)
One brand gains at the cost of another and our list is no different. The most surprising drops however were in the case of Colgate and Lux ranks respectively. Other brands which dropped by 21 ranks include Kingfisher Airlines and Nokia.
 
The letter game
For whatever it’s worth, brand names starting with ‘H’ had been dominating our list for the last few years, and this year was no different. Brand names starting with ‘H’ (followed by ‘C’ and ‘S’) have a strikingly greater presence in the 4Ps B&M 100 Most Valuable Brands list for 2012.

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Source : IIPM Editorial, 2013

An Initiative of IIPMMalay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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