The objective of the event was to harness the knowledge of Management students and make them understand and learn- how one can attract investors to a particular state/region/territory by communicating the Value of their state to the investors, which includes improved transport system, better skilled and semi-skilled labor, safety, security, health, emergency services, accommodation and tourism facilities which all are some lasting legacies of Indian states. The event basically focused on ways to uncover the knowledge,creativity and talent of management students who have just started their management studies .
Students had to present the scope of the given state. Also, they had to market their state with respect to the available natural resources, which is a key economic driver. Ideal representation of the cultural aspects can attract investors in their State.
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