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GIDF, USA Chapter started its operation in Oct 2010 in the state of Massachusetts, USA. The objective of operating in USA is not only to create and spread awareness related to child education, women empowerment, livelihood and health but also to make the people of United States believe in the cause and raise a helping hand in order to eradicate the elements leading to the cause.

GIDF USA structured many marketing tools but the first and the most effective way to get the word out, about these worthy causes was through a donation flyer called ‘Hamari Gudiya’. The prime objective of this flyer was sending a girl child to school. This initiative was not only cost effective but one of the most powerful tool to reach out to masses. After identifying the right marketing tool, it required to approach the right locations, which were none other than the HIGH TRAFFIC LOCATIONS and what could be more crowded than the upscale malls during winter and Holiday season. So GIDF USA partnered with a chain of casual Indian fast food restaurant – Gourmet India.

Gourmet India is located in various upscale malls in Massachusetts and has a huge number of customers visiting these locations on daily basis. GIDF placed these donation flyers on the communication center of each restaurant. These communication centers have been placed in such a way that when a customer is waiting for the meal or a drink or even if he passes by gourmet India location, he is forced to look toward the communication center and of course towards ‘Hamari Gudiya’. Placing these flyers on the communication center of a busy restaurant or any location which is full of activities leads to creating visibility, awareness and value to the product or service and that is exactly what happened in our case. Our main purpose of putting these flyers was to market GIDF and create awareness but to our surprise we have not only been able to meet our objectives but we have also started getting donations. This has been our very first initiative which has and is helping us in communicating and connecting directly with the target audience. GIDF USA is also approaching other high traffic and crowded locations in Massachusetts like Indian grocery stores, salons, Banks etc in order to generate more visibility, awareness and support from the potential donors. Hamari Gudiya flyer has generated a very positive outlook amongst the potential donors and given GIDF USA a platform which is for sure leaning towards success. So come, join us in our journey to share the dream.    Read More....


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We Share Because We Care

1st to 3rd November 2010


This time, on behalf of the GID Club, the IIPM students organized a Diwali event starting from 1st November, 2010 till 3rd November, 2010. These days were especially dedicated for the less-privileged but special kids.

On the first two days of the event, we had set up a counter and named it “I SHARE”, wherein students were invited and informed about this beautiful event. It was remarkable to notice that students were willing to listen to us and the amazing part was that we were able to collect gifts around Rs. 12000 and cash around Rs. 6000, which was also used for purchasing more gifts for the little ones. All the items, like Cadbury Celebrations et al, were gift wrapped especially for the occasion of Diwali. Some students also gifted puzzle boxes, stationary items like pencil, rubber, scale etc. Some gifts carrying little financial value but a lot of meaning and perspective while the others carried a lot of both.

The last day was the best part of the Theme “We Share Because We Care”, as the 52 children along with their teachers were invited to IIPM Campus Delhi. Prof. Rohit Manchanda (Dean-center for HRD, IIPM) was the guest of Honor for the day. Students had fun with these kids by playing dog and the bone and by making the children participate in the dance session. Then later these kids were motivated to sing poems that they have learnt. These little children were also served grilled sandwiches by Salad Chef. In return, the kids showered their love upon us by gifting their hand colored greeting cards.

Finally, we bid farewell to them by wishing them good luck and handing over all the gifts that were solely purchased for them. We hope that this event was as memorable for them as it was for all of us.

For more pictures CLICK HERE

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As a few hundred stood hand-in-hand to form a Human Chain, a diverse army of curious onlookers  marched out a phalanx of hypotheses to explain this phenomenon. In the calm of the dawning dusk, yet another fragment of the Great Indian Dream was revealed.The GID Club, Jaipur in strategic alliance with Center For Civil Society, NGO, formed a human chain on the 29th June’10 at Jal Mahal-Jaipur.The message to be sensitized to the masses and media was “Recognition of Street Vending as a legal form of livelihood”.One of the biggest chunk of India’s Unorganized Sector are the  street Vendors, who under constant exploitation are  compelled to live a life of poverty and  looked down as a nuisance and encroachers of sidewalks and pavements. However, they do contribute significantly to the budget of every middle class household, providing 'affordable' as well as 'convenient' services by their self generated means of employment.

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