Arindam Chaudhuri is back with another book, this time with a long-time friend A Sandeep.

Titled Cult, it's a leadership and strategy book that will be launched in London by the famous venture capitalist Guy Kawasaki.

The 450-pager tries to decimate currently held notions on strategy and leadership at the top level, and presents new global theories on how to build and manage transnational corporations.

The authors have brought together a mix of their personal experiences, and, as Arindam Chaudhuri says, “management lessons that might not necessarily sound good; but those that necessarily work.”

The book, targeted at the CEO's is the final part of Arindam's management trilogy after “Count your chickens before they hatch”, which was at an individual's level, and “Thorns to competition”, which was at the business heads level, is broken into two sections: the first on leadership and the second on strategy.

A chapter on vision beseeches CEO's to map overarching targets beyond what is possible, saying it's not what the CEO's vision is, but what the CEO makes his followers believe in that matters.

The authors try to show how the best performing global CEO's are moderate risk takers, passionate multi-taskers, who believe in sustained sincerity, recruiting youth, and who make no qualms about firing non-performing (or even unhealthy) personnel.

All this is not without its controversial bits, with the authors providing gruelling number crunched evidence that women, while being great managers (better than male managers even in high stress jobs) are some injurious to shareholders' wealth than men if they were to be promoted as CEO's.

If the first section was unequivocally radical, the second section trapezes into the brazen realm of extremely critical research based analysis about which CEO strategies work and which don't.

The upshot: globalization (do it!) diversification (do it!), advertising (do it!), R&D (don't do it!), Six Sigma (don't do it!), first movers, advantage (don't take it!), controversies (go public with them!), public equity (don't take it!), CSR (never be forced into this!), China (you aren't still there?!)

The second section teaches CEOs on how to use recession “to beat the pants off your competition, among other things.

This book is not for management newbies, but aimed at the very rarefied world of chief executive officers.

The authors tell CEOs if they've got a brilliant strategy that's worked great all these years, then it's quite clear that they've never had the intent to test out strategies that could have worked out greater and more brilliantly.

In essence, they ask them to distrust every profitable move, question every achievement,

investigate every tested plan so as to develop the character an extraordinary Cult of gentlemen - “those calling the shots without getting shot”.

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2/3/2012 07:40:07 pm

Indeed a great book for all CEO's.

2/3/2012 07:51:22 pm

Well, it's just that we decided to make the best of this difference and went ahead to conceive civilizations and cultures with our "genie" of communication.

2/3/2012 07:57:40 pm

Another great piece of work by Arindam chaudhuri.

2/3/2012 08:05:21 pm

Their personalities are contrasting, chemistry interesting, and their conversations believable.

2/3/2012 08:15:20 pm

Arindam chaudhuri is the India's biggest and most successful man and also Guru of management.

2/3/2012 08:19:48 pm

This is very great book and also beneficial to all CEO's.

4/3/2012 12:52:21 pm

Really enjoyed reading the second section of this book.

4/3/2012 01:23:42 pm

It's a leadership and strategy book and also motivate the all CEO's .

4/3/2012 01:53:59 pm

This has been very first initiative which has and is helping us in communicating and connecting directly with the target audience.

4/3/2012 02:16:41 pm

CEO's achieve many strategies , sincerity and many other things from Arindam chaudhuri.

4/3/2012 02:43:00 pm

Success is a process of opportunity creation through experimentation.

5/3/2012 02:22:48 pm

Cult is very effective in Business environment.

5/3/2012 02:32:14 pm

This book is really helpful for CEOs...

5/3/2012 02:45:29 pm

Very Ambitious thinking.......

5/3/2012 03:10:21 pm

Cult is most important book to enhance knowledge...

5/3/2012 04:07:32 pm

Cult book is helpful to enhance Leadership skills...

5/3/2012 04:18:11 pm

Cult book is specially focused on leadership and strategy.

5/3/2012 04:38:16 pm

Better Leadership and strategy quality are most important for CEOs, Cult is helpful for both skills...

5/3/2012 04:46:21 pm

This is something special for CEOs........

5/3/2012 04:50:09 pm

Cult book is very valuable to learn new things about leadership.

5/3/2012 07:03:54 pm

Good one for the CEO's and the ones aspiring to be one....can help them excel to a great extent.

5/3/2012 07:23:24 pm

The book is divided into two sections: Leadership and Business Strategy. Both are very beneficial.

5/3/2012 07:41:35 pm

This book is not for management newbies, but aimed at the very rarefied world of chief executive officers.

5/3/2012 07:54:32 pm

CEO makes his followers believe in all matters.

5/3/2012 08:01:45 pm

Great work and " Discover the diamond" is a highly inspirational book and also one of my favourite book.

6/3/2012 12:40:37 pm

Cult a leadership and strategy book written by management gurus Arindam Chaudhuri and A Sandeep.

6/3/2012 12:45:53 pm

Arindam Chaudhuri says, "management lessons that might not necessarily sound good; but those that work."

6/3/2012 01:01:26 pm

The book deals with lessons for CEOs in running transnational corporations.

6/3/2012 01:14:35 pm

Truth is, the company has grown from strength to strength despite umpteen disputes.

6/3/2012 01:27:44 pm

The beautifully designed and well crafted book featuring India’s biggest and most successful man "Arindam chaudhuri"


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