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IIPM Lucknow in association with Young Force had the privilege of hosting Mr, Vinay Pratap Singh the Cluster Head (UP) of Radio Mirchi on campus. He talked about the careers in Media, various profiles available for fresh management graduates. He emphasized on the skill set required in media and explained this with the role of professionals in Radio Mirchi

On the later part the workshop analyzed the thought process behind the most creative advertisements and included the mental math that most advertisers used. Mr. Singh highlighted that most good advertisements tell a story and the ads which become memorable are the ones with a simple and engaging truth in them. “Every ad is an opportunity for the consumer to marry the brand”

With the marketing bunch in the audience aware of the strong nexus that marketers and advertisers have, questions on media and advertising flowed freely.

Having got a taste of the media sector from a person of Mr. Singh’s stature the students were left longing for more. The session ended with great applause and appreciation for Mr. Singh, who was very happy that students were taking keen interest in Media as a career, quite against the traditional norm. The session definitely gave the students an in-depth insight on a new field.

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On 17th July 2010, HEAL Club of IIPM Bhubaneshwar organized a Workshop on “Art of Living”. The guest for the event was Mr. Satya Ranjan Sahoo, MD of SERIFED (Orissa Co-op Tassar & Silk Federation Ltd) & BOYANIKA.

The Purpose of the workshop was to provide consistent and comprehensive understanding to make sense of our interdependent world and to understand who we are in it and to bring about the betterment of lives. Students enjoyed the session thoroughly as they learned a handful of techniques on stress management and techniques to enhance the power of their conscious mind.

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On 10th July 2010, 4ps Club of IIPM Bhubaneshwar organized a Panel Discussion on the topic, “Advertising: Is it all about creativity or strategy”. The guests for the event were Mr. Prasanna Panda, Response Head- Indian Express, Mr. Debasish Sahu, Branch Manger- PPS Bhubaneshwar and Prof. Surya Das Mohapatra who played the role of moderator in the entire event.

Both the speakers had stressed on the core importance of the verticals of their respective industries. Mr. Prasanna Panda was very explicit and clear about his views on how an adjustable and practical balance has to be maintained when thinking of the success of an advertising campaign. Mr. Sahu of PPS was also very clear in explaining different attributes that influence the advertising industry. His clear distinction of strategy and creativity and how the combination of both the concepts has turned around the thinking in advertising industry was beautifully emphasized by him.

Students were delighted to be among the guests and thoroughly enjoyed the question and answer round. It was a real value addition for the young & dynamic future managers as they had got a 360 degree view of the Advertising Industry.

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"We stand on the razor's edge of being remembered...or forgotten”!
Impressions are critical in creating the right impact. They make the deciding difference between success and failure.

The impact of our appearance, postures, and manners is as strong if not more than that of our skills, expertise and competency. People inadvertently form their first impressions in less than five minutes of the meeting on the basis of general body language and our ability to project ourselves. In social as well as professional work situations, inevitably, packaging and etiquette is the only visible and available means of evaluating others.

With liberalization and globalization bringing in a train of new business opportunities involving overseas partnerships, joint ventures and tie-ups, there is an urgent need for Indian Managers to familiarize themselves with diverse cultures and their social decorum.

Bearing this need the Rhetorix Club at IIPM Lucknow organized a workshop on Corporate Power Dressing. The workshop was conducted by the known fashion designer Asma Hussain, who emphasized on the importance of dressing in the colorful corporate world to ensure casual and stylish flair. Asma Hussain also highlighted the key aspects of formal dressing by an elaborate presentation. It was a good educational experience for the students who were left clamoring and mesmerized

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Date 16th June 2010

PHD Chambers and IIPM as their Knowledge Partner organized a workshop on “How to export” on 16th June 2010 at IIPM Auditorium. The workshop was attended by Government Officials, Bankers, and representatives from Industry’s, Exporters, and Academia, representatives from Media and Management students.


Mr Piyush Shukla from Uttar Pradesh Export Promotion Board laid the guidelines for export procedure, the regulatory requirements and export planning and management. Mr Shukla also mentioned about the assistance that an exporter can get through Export Promotion Council and State Level Bankers’ Committee (SLBC). His session was followed by Mr Ashok Khanna, Chief Manager (SBI) who stressed on SBI being a partner to every exporter, he also highlighted on the need based scheme for every exporter.

Finally the session was concluded by Prof. Amlan Ray, Dean IIPM-Lucknow. Prof. Ray directed the attention of the audience towards the macroeconomic perspective of International Trade, from changes in India’s share in foreign trade over a period of time to issues like dumping and effects of subsidies to farmers in developed countries.

The workshop enabled the audience to have a better understanding towards export and also how to plan the export business. The workshop was followed by Q & A session in which IIPM students participated actively.

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11th June 2010 - Deloitte IMPACT Day for SS/2010-12 and UGP/SS/2010-13

Deloitte recognizes the importance of Corporate Social Responsibility and this year Deloitte chose IIPM, Hyderabad as one of the B-Schools for our support to conduct their activities in making our students aware of the impact they can make into the community.

On June 11, 2010, Deloitte marked the eleventh IMPACT Day in the U.S. and the eighth IMPACT Day in India with over 45,000 professionals in India and the U.S., demonstrating their continual commitment to corporate responsibility. Their innovative leadership in the area of Community Involvement is an important measure of Deloitte’s overall commitment to responsible corporate citizenship.


IMPACT Day is a celebration of Deloitte’s year-round commitment to workplace volunteerism. It highlights the skill-based contribution of its people to hundreds of non-profits nationwide. It also provides our people with a chance to develop important skills such as leadership, teamwork, and networking. Year on year, we have the opportunity to achieve significant change in our communities that is sustainable and as a result, strengthening for our business and our people.

Name of the thread: No Fear

Objective: To create awareness on HIV.

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Economic times, IFEN and IIPM all believe in the concept of an edge in awareness and the canny ability to reach the issues which lie beyond textbooks. To help students gain this critical edge IIPM Lucknow  organized a workshop on Effective communication and leadership skills on 11th June 2010. The workshop was executed by Mr Abhijeet Bhattacharya (Chief Training Manager- IFEN). Mr Bhattacharya has total 19 years of work experience with 14 years of expertise in corporate training.

He has designed and introduced innovative and very effective training programs on Customer Relationship Management for leading Customer Care Center in Country and has conducted various programs to enhance the skill set of employees at work which includes - Communication Skills, Motivation, Self development, Team Building and Leadership skills.

Mr. Bhattacharya made this 2 hours session extremely interesting for all the students of IIPM. He discussed all the aspects of communication, making us understand the aspects that should be given high priority while communicating. He also highlighted leadership qualities of leaders from the sports & corporate world.

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