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On 14th July’10, the 4P’s club of  IIPM Indore organized ‘the best marketing plan competition' for the first years, second years and the BBA students.
 
The objective behind the entire exercise was to actually test the students and get to know how much they are able to use what they have learnt in the class to actual marketing of a product.

5 teams of 6-7 members participated in the event. 3 out of these 4 teams were combined teams with students of 1st yr, 2nd yr and BBA all working together on the product. The other 2 teams were ISBE-B and BBA students.

Each team was given a specific product to launch highlighting its USP. The products were a watch, soap, torch, lipstick, a deodorant.

The students were given an hour to prepare a questionnaire, conduct a survey, conduct a primary research and on the basis of the research make a marketing plan including a TVC. The students were given the freedom to refer to any of the marketing books in the library but if any group was caught asking help from any of the faculty would be disqualified.

Each team was given a time 4-5 mins to give their presentation. The judge for the event was Prof. Jayanta Chakraborti.

The winning team was the team that marketed the lipstick.

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On 17th July 2010, HEAL Club of IIPM Bhubaneshwar organized a Workshop on “Art of Living”. The guest for the event was Mr. Satya Ranjan Sahoo, MD of SERIFED (Orissa Co-op Tassar & Silk Federation Ltd) & BOYANIKA.

The Purpose of the workshop was to provide consistent and comprehensive understanding to make sense of our interdependent world and to understand who we are in it and to bring about the betterment of lives. Students enjoyed the session thoroughly as they learned a handful of techniques on stress management and techniques to enhance the power of their conscious mind.

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Music, Fun, Laughter and a rocking theme to add to it! PGP (10-12)/ SS & UGP (10-13)/SS witnessed the biggest & the most happening party at the voguish disc “Zero Degree” on 12th July 2010. IIPM, Lucknow hosted Moonwalk 2010 with a vivid “Retro Theme". The venue was filled with joy and color. 

As the festivity picked on the Mr. Fresher & Ms. Fresher contest results were given away. Mr. Amlan Ray, Dean IIPM Lucknow welcomed the batch and disclosed the names of the winners.  Mr. Sagar Shukla & Miss Reema Chatlani of PGP (10-12)/SS were awarded as Mr. Fresher & Ms. Fresher respectively. The party continued as the students hit the dance floor once again.

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On 10th July 2010, 4ps Club of IIPM Bhubaneshwar organized a Panel Discussion on the topic, “Advertising: Is it all about creativity or strategy”. The guests for the event were Mr. Prasanna Panda, Response Head- Indian Express, Mr. Debasish Sahu, Branch Manger- PPS Bhubaneshwar and Prof. Surya Das Mohapatra who played the role of moderator in the entire event.

Both the speakers had stressed on the core importance of the verticals of their respective industries. Mr. Prasanna Panda was very explicit and clear about his views on how an adjustable and practical balance has to be maintained when thinking of the success of an advertising campaign. Mr. Sahu of PPS was also very clear in explaining different attributes that influence the advertising industry. His clear distinction of strategy and creativity and how the combination of both the concepts has turned around the thinking in advertising industry was beautifully emphasized by him.

Students were delighted to be among the guests and thoroughly enjoyed the question and answer round. It was a real value addition for the young & dynamic future managers as they had got a 360 degree view of the Advertising Industry.

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"We stand on the razor's edge of being remembered...or forgotten”!
Impressions are critical in creating the right impact. They make the deciding difference between success and failure.

The impact of our appearance, postures, and manners is as strong if not more than that of our skills, expertise and competency. People inadvertently form their first impressions in less than five minutes of the meeting on the basis of general body language and our ability to project ourselves. In social as well as professional work situations, inevitably, packaging and etiquette is the only visible and available means of evaluating others.

With liberalization and globalization bringing in a train of new business opportunities involving overseas partnerships, joint ventures and tie-ups, there is an urgent need for Indian Managers to familiarize themselves with diverse cultures and their social decorum.

Bearing this need the Rhetorix Club at IIPM Lucknow organized a workshop on Corporate Power Dressing. The workshop was conducted by the known fashion designer Asma Hussain, who emphasized on the importance of dressing in the colorful corporate world to ensure casual and stylish flair. Asma Hussain also highlighted the key aspects of formal dressing by an elaborate presentation. It was a good educational experience for the students who were left clamoring and mesmerized

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It was quite a refreshing morning on 1st and 2nd of July 2010 for the students of IIPM Chandigarh [PGP/SS/2010-12, UGP/SS/2010-13 Sem 1 and PGP/FW/2009-11/T3] - It was an Industrial visit to Coca Cola manufacturing plant. The student batch comprising of 120 (SS batch), 50 (FW batch) MBA and 20 BBA students had a great time. They had a chance to witness the entire manufacturing process in detail, starting from preparing the mixture, rinsing of bottles and packaging until the final stage when these bottles are ready for distribution. Overall it was an enriching experience for all the students

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Date: June 12th, 2010
Event: Guest Lecture
Speaker: Mr. Dhiraj K Sinha
Topic: The market potential of Microinsurance in India

Mr. Dhiraj K Sinha, Senior Project Manager, Larive India, visited IIPM Delhi campus to deliver a lecture on “Microinsurance”. He explained the basic concept of Microinsurance and its potential in the low income group segment. He explained the various products that are covered in micro insurance. The biggest challenge according to him, is the delivery of microinsurance to the clients. Mr. Dhiraj focused on the four basic models that are followed for the delivery purpose and also explained the students about the advantages and disadvantages attached to each model. As the session ended each student had a better understanding of the subject and recognized the importance of microinsurance as a useful tool in economic development.

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On 25th June 2010, IIPM Indore hosted the Moonwalk party for the Spring Summer batch of 2010-2012 at Hotel Sayaji, Indore.

A night of fun and dance, the students of spring summer batch at IIPM Indore had a chance to unwind after a grueling one month of projects and presentations.
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Date: June 23rd, 2010
Event: Guest Lecture
Speaker: Mr. Azzar Abbas Abidi
Topic: Resource Retention

Mr. Abbas Abidi who has worked with prestigious organizations like Hewitt associates, WNS Global Services, Wipro, visited IIPM Delhi campus to deliver a lecture on Resource Retention. Retaining the right talent has always been a challenge for most companies. The investment that goes into recruiting, training and honing on-the-job skills can cause both tangible and intangible loss when a productive resource leaves the organization. Mr Abidi explained the various strategies used by the industries these days to retain its employees. After the lecture, the session was opened for Q&A, which he answered with  great interest.

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As a few hundred stood hand-in-hand to form a Human Chain, a diverse army of curious onlookers  marched out a phalanx of hypotheses to explain this phenomenon. In the calm of the dawning dusk, yet another fragment of the Great Indian Dream was revealed.The GID Club, Jaipur in strategic alliance with Center For Civil Society, NGO, formed a human chain on the 29th June’10 at Jal Mahal-Jaipur.The message to be sensitized to the masses and media was “Recognition of Street Vending as a legal form of livelihood”.One of the biggest chunk of India’s Unorganized Sector are the  street Vendors, who under constant exploitation are  compelled to live a life of poverty and  looked down as a nuisance and encroachers of sidewalks and pavements. However, they do contribute significantly to the budget of every middle class household, providing 'affordable' as well as 'convenient' services by their self generated means of employment.

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