What began as a sweetmeat family business 49 years back, moved on to become an agency for Bajaj Auto. It was a credible move ahead for Ashok K. Mittal, but one that didn’t satisfy his ambitions. His next step was to invest in another business arm, one that made him a full-fledged Maruti dealer. The new millenium saw him venture into the educational sector, and the International Institute of Management was born in 2000. It didn’t work magic for him, which eventually forced him to change the name of the institution to Lovely Professional University (LPU). Onlookers today wonder – what next for Mittal? Surprisingly, for now, he has no plans to diversify into any other vertical. For him hereon, life is all about LPU.

After many diversification moves, you finally seem to have settled in the educational sector. What motivated you to take this step?
The Lovely Group was started by my late father Shri Baldev Raj Mittal. I would first say that we never viewed education as an industry. It is a social responsibility. Our group as business house was doing well and this gave us the motivation to give back to the society what it had given us. Therefore we chose education as it is only education that can change India’s future.

LPU was a management institute when it was started in 2000. In 2006 it became a university. How has the journey been so far?
The journey has been very interesting so far. There were challenges, but things have turned out well so far. The initial challenge was the nightmare of going through the general approval formalities. Getting quality students was another issue. Today we have 24,000 students and reputed companies are picking them up on campus. What else does a university want?

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Source : IIPM Editorial, 2011.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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10/08/2011 2:25am

Many people dream of becoming an entrepreneur. The title is immediately associated with success. Although it sounds out of reach, any person who starts a business and assumes some or all of the risk of that business is an entrepreneur. Unfortunately, not everyone is successful. While entrepreneurship requires an above-average drive for success, plenty of people out there have tried and failed to start a business.

10/08/2011 2:36am

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