Some Brands, despite missing out in making it to the most valuable brands list, deserve a mention. Reason: They hold immense promise, deserving of an inclusion in the list of the most promising brands 2010. 4Ps B&M brings to you ten such names which have the potential to outshine the pack.

Kent RO

Kent RO, the 15 year-old brainchild of Mahesh Gupta (Founder and CMD, Kent RO Systems Ltd) has given a new meaning to domestic water purification, having given the country its first RO purifier system, and that too with an enduring celebrity endorsement. With greater media visibility guaranteed over the next few months, this brand is certainly in for bigger prizes soon.


Senator Worldwide, marketer of specialty writing instruments, may not be one of those brands that you watch being flashed on mass communication channels day-in-and-day-out. But it is here, hopefully to stay. The company has entered into a JV with one of India’s leading business houses, the Modi Group, with an aim to become the most influential brand in the business of writing instruments. The Senator has landed!


Logistics is one business where credibility is of utmost importance, and advertising is key. Proof: Look at Safexpress, which is making waves with its most recent campaign dubbed “Distribution Redefined”. The brand has been able to secure an impressive list of clients, comprising global and national corporate houses. It’s only a matter of time when the legacy of this brand becomes an analysis for b-school case studies!

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Source : IIPM Editorial, 2011.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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