Yahoo! has signed up with one of the greatest football icons ever, David Beckham, as its brand ambassador. It is believd that Yahoo! is planning to feature him in the second phase of the company’s global integrated marketing campaign. According to the contract, Beckham will be responsible for providing exclusive content for Yahoo’s coverage of the Football World Cup and 2010-11 football season. By getting David Beckham, Yahoo! aims to attract and make more people search, use and talk about it. With the upcoming football season, Yahoo! is planning to give an opportunity to football fans to directly connect with David Beckham and ask him questions through various Yahoo! channels, which will include Yahoo! Answers, Y!Mail and Y!Messenger. Beckham will also be interacting with the football fans on one- on- one basis, where he will talk about his experience of past three World Cup’s. If Becks was (is?) one of the world’s best ball benders, this is the time for him to prove it for Yahoo!      For more articles,

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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11/08/2011 10:15pm

Today, it was announced that Yahoo! would differentiate itself from competitors such as Google by offering 'exclusive content' only available through their Yahoo! channel. For those that would like to 'Bend It Like Beckham,' Yahoo!'s 600 million global users will have exclusive access to interact with football great David Beckham and activities pertaining to the World Cup games in Capetown, South Africa. PageYahoo! Sport Page Built into the campaign, fans will be able to access exclusive content from Beckham in addition to Yahoo!'s already robust offering of microsites, compelling mobile experiences, fantasy games and tools for more than 20 countries.

11/08/2011 10:30pm

Oh! It's good news. I am thank to yahoo because yahoo give me biggest opportunities to met David Backham. I am football biggest fan.

11/08/2011 10:49pm

Firstly I am thank to yahoo for his good idea.I think david beckham is a very popular and talented football player avid Beckham is one of the worlds most famous football players, having played for Manchester United, Real Madrid, LA Galaxy, AC Milan and the England National Team. In America soccer is fast becoming a major sport with David Beckham being one of the most recognisable stars of the game. He has won many awards, trophies and accolades including an OBE and earned his hundredth cap playing for England against France in March 2008. David Beckham is one of the highest paid sports stars in the world and has many advertising deals and endorsements to his name. David Beckham is currently playing for AC Milan while on loan from LA Galaxy. His deal with AC Milan expires in march when he will return to Los Angeles. David Beckham is involved with many charities and he has supported UNICEF since his days at Manchester United and in January 2005 the became a Goodwill Ambassador with a special focus on UNICEF's Sports for Development program.

11/08/2011 10:59pm

Internationally, David Beckham has experienced a lot of personal success, although team success has mostly eluded him. So far, he has made 115 appearances for England and scored 17 goals in the process. Of the 17 goals, he will probably be best remembered for the free kick against Greece in the final few minutes that took England to the European Championships.


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