The next battle in the epic war between the Apple and Google is about to begin with Apple unveiling its iAds feature some time back that, for the first time, will allow advertisers to put their ads near apps made specifically for iPhone and iPad. This will, in effect give Apple additional revenue streams and capture the fast rising mobile advertising market. Apple already sold $60 million worth of iAds to companies like Disney and Unilever a little before the formal unveiling of iAds to the developer community. On the other hand, Google with its “mobile first” approach, already has its Adsense feature on its Android phones but it is still clinging to the lead generation factor that works on the same model as its search results on its internet search engine. While Apple plans to pass on 60% of the revenue generated to developers, Google has hinted at a 50:50 sharing approach. Who will win this epic battle still is some distance away but innovation, creativity and better IT and communication choices is making consumers emerge the ultimate winner.
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