The hybrid genre of “reality shows” is giving a hard time to the production houses as Bollywood male heartthrobs are putting a demand for higher reimbursements for hosting shows. When Big B recently created waves by making a comeback on the TV screen by rejoining his old KBC, next in the line was Salman Khan. The macho star reportedly got `890 million for 104 episodes of Dus Ka Dum and now after the second season, he has demanded an increment of Rs.440 million – while this is still under negotiation, as of now, Salman has shifted to Big Boss which is reportedly going to pay him up to `35 to `50 million per episode. Interestingly, the amount is almost double the amount which Big B roped in i.e `17.5 million per episode in the last season. “The new world celebrity is a very permissive person who moves from one brand to another depending on who pays them what for what season, so it has become very difficult to find loyalty,” says Harish Bijoor, a brand consultant. A parallel reasoning could also be that the value of advertisements these shows attract is directly correlated to viewership, which in turn is directly correlated to the celebrity hosting the show – therefore, there seems nothing wrong in the stars demanding what they believe they should get.

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Source : IIPM Editorial, 2011.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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09/08/2011 4:20am

Christina Aguilera makes more than all of her fellow fella Voice coaches put together: The Hollywood Reporter reports that Xtina pulls in $225,000 per Voice episode, while Blake Shelton, Cee Lo Green and Adam Levine take away $75,000 a piece. Take that, the gender wage gap. Their story also says John Mayer was originally considered as a coach, and next season, the blind auditions will likely jump from two episodes to five or six.

Pramod Singh Kandasi
09/08/2011 4:41am

The story doesn't end here. Other stars, and relatively seniors, aren't far behind. Who will be the host of the desi version of popular reality show, Survivor? Word is that John Abraham is the biggest contender so far for this slot, although the names of Ajay Devgn and Arjun Rampal have cropped up too. Industry sources say the channel is eyeing the three because of their fit and fab image that would match the nature of the show perfectly. This could be John's TV debut. However Ajay and Arjun are TV old timers. Ajay was a judge on show "Rock and Roll" family with wife Kajol and mother-in-law Tanuja, while Arjun was a judge on "Nach Baliye 4". Interestingly, reality show "Survivor" is about the struggle of a group of people marooned on an island to outwit nature and each other! Great.

09/08/2011 4:47am

TSalman Khan, the super star of Bollywood hosted the most famous show of India, Big Boss season 4. This show was hosted by Sr. Bachchan in its 3rd season. Salman also hosted another reality game show called “10 ka dum” in 2008 and won the best anchor award.

09/08/2011 4:51am

“Bigg Boss,” which puts unlikely housemates under one roof for 14 weeks, has featured a former armed bandit (a woman), a seven-foot tall professional wrestler (a man), a steady stream of Bollywood starlets, a cross-dressing Pakistani television host and one famous import — Pamela Anderson, who did housework in a sarong and was almost subdued by comparison. “Bigg Boss” claims the largest audience of any reality show in India, with 114 million viewers here and 100 million more outside the country.

09/08/2011 4:56am

Indian reality shows also have a technological edge: many are being buoyed by India’s nearly 700 million mobile phone subscribers, who text in votes on the shows in the tens of millions. In India, these shows generate 30 to 40 percent of their revenue from texting and mobile phone interaction, more than twice what they do in the rest of the world.


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