In the cult documentary The Story of Stuff, environmental activist Annie Leonard accuses the society of becoming highly consumerist and purports that consumption today is a way of life for many sections. She implores the audience to realise that many social and environmental issues have their genesis in the rampant culture of consumerism, and that unless this cycle of consumerism is broken, the “finite world” – as she calls it – would not be able to coexist with the standards of commercial transactions today.

For all those people who believe in the quite convincing Ms. Leonard, we recommend a re-read of Ms. Naomi Klein’s treatise No Logo. And for all the rest unabashed and unashamed hedonistic lovers of consumerism, consumption and capitalism, 4Ps B&M in association with the Indian Council for Market Research (ICMR) brings the most exclusive survey of India’s Most Loved FMCG Brands!
Angshuman Paul & Savreen Gadhoke

11/08/2011 9:03pm

What the commodity markets are telling us is that we’re living in a finite world, in which the rapid growth of emerging economies is placing pressure on limited supplies of raw materials, pushing up their prices. And America is, for the most part,

11/08/2011 9:06pm

People wonder what has been happening recently, with wildly gyrating financial markets and government debt problems. It seems to me that we are bumping up against an economic growth ceiling, brought on by a limited supply of cheap oil.

11/08/2011 9:11pm

In this column, “The Finite World,” he points out that “Oil is back above $90 a barrel. Copper and cotton have hit record highs. Wheat and corn prices are way up. Over all, world commodity prices have risen by a quarter in the past six months.”


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