Nitin Khanapurkar
Nitin Khanapurkar, Executive Director, KPMG Advisory Services
What is the current value proposition of Indian IT brands?
Indian IT Brands have changed substantially and are definitely moving up the value chain. They are no longer just low cost service providers or support functions. Indian IT majors like HCL, Infosys, TCS and Wipro have a significant presence around the world and their brand recall is high. Indian IT companies have transformed themselves into enablers of Business for most of the leading global organizations. They are perceived to mange IT effectively and allowing businesses to concentrate on their core strengths.

What is the next level of aspiration for them?
The next aspiration for Indian IT brands will be to actually drive the technology change and redefine the technology. They need to invest in innovation and developing technology that will meet demands of future business.

How can they drive the change?
PR and advertising will have an important role but it will largely driven by the reputation of organization itself. Their thought leadership and deep skills/penetration will allow them to create sustainable growth.


09/08/2011 11:26pm

Customers today demand immediate value and forward-looking strategies that support growth and innovation. India has retained its position as the leading global offshoring destination in 2010 with a 55 per cent share of global ITO and BPO market, according to the National Association of Software & Services Companies (NASSCOM), the country’s premier trade body and the chamber of commerce of the IT-BPO industries. Nevertheless, NASSCOM in its Strategic Review – the annual study on performance of the IT-BPO industry – this year stresses the need to look beyond its value proposition on cost, talent, infrastructure and processes to compete in the global sourcing landscape

09/08/2011 11:28pm

The Indian IT-BPO industry currently employs nearly 2.5 million people, with over 240,000 jobs being added in FY2011 (2.4 times that in the previous fiscal year). While IT services exports continue to be the largest employer within the industry with 45 per cent of total direct employment, BPO exports generate about 33 per cent of total industry employment, and the remaining 22 per cent is accounted for by the domestic IT-BPO sector. In terms of the availability of talent, this year 709,000 engineers are expected to graduate.

09/08/2011 11:34pm

The paper “IT-BPO Sector – Enabling Governments Worldwide” is a collection of case studies of work done by NASSCOM members. Some are examples of enterprise wide applications whereas others are smaller and cater to a defined need but each of them have brought about greater efficiency and transparency in the workings of government while adhering to data security norms.


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