What is the current value proposition of Indian IT brands?
Indian IT Brands have changed substantially and are definitely moving up the value chain. They are no longer just low cost service providers or support functions. Indian IT majors like HCL, Infosys, TCS and Wipro have a significant presence around the world and their brand recall is high. Indian IT companies have transformed themselves into enablers of Business for most of the leading global organizations. They are perceived to mange IT effectively and allowing businesses to concentrate on their core strengths.
What is the next level of aspiration for them?
The next aspiration for Indian IT brands will be to actually drive the technology change and redefine the technology. They need to invest in innovation and developing technology that will meet demands of future business.
How can they drive the change?
PR and advertising will have an important role but it will largely driven by the reputation of organization itself. Their thought leadership and deep skills/penetration will allow them to create sustainable growth.
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Source : IIPM Editorial, 2011.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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