Apart from pricing what are other differentiators for MTS?
For us, Value added services (VAS) are a very big differentiating factor and we are seeing a lot of traction on the same as of now. Earlier it was only SMS that was really very popular but now with the introduction of data there has been a lot of attraction coming from customers and we feel that with time it would only go up.
You have some special plans for CRBT. What are your expectations from the same?
Yes, we have a lot of interesting options bundled in for our customers for VAS usage. Right now, we are quite excited to offer our customers a bonus for helping us reach the hallmark of 5 million customers and hope they would like the offering.
Do you think that the tariffs have bottomed up?
No, there’s still a lot of scope. When you look at it from the customer’s perspective you look at the overall value that one can derive and tariff is just a part. What the customer is really looking into is how much value for his money that he can get, which to him is how many times in the month does he need to recharge. And our recherché vouchers last for a longer time than our competitors for sure.
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Source : IIPM Editorial, 2011.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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